Digital Marketing Manager

Better Placed Limited ,
Birmingham, West Midlands
Job Type: Full-time

Overview

Digital Marketing Manager eCommerce Retail Birmingham (flexible working) Competitive salary Package I'm search for an experienced Digital Marketing Manager to join a premium eCommerce retail band. This is a broad acquisition role, managing all paid channels so I'm looking for someone who has hands on experience with PPC, Paid Social and Display and is comfortable working in an online trading environment. This is not a KPI driven environment, but there will be traffic and revenue targets so you need to be commercially minded. Responsibilities: Ecommerce experience, ideally working in an online trading environment. Develop & manage the delivery of digital acquisition to drive leads through Paid Media channels: Paid Search (PPC) and Re-Marketing, Paid Social, Display. Affiliate experience is desired but not crucial. Agency management experience is ideal. Testing & Evaluation and Analytics skills required. Reporting back on the commercials and ROI. Identify, test and implement new digital acquisition opportunities The Brand: The client is an eCommerce retail group - the largest of their kind, supporting a premium lead brand. Over £50 million turnover business. Growing their retail space by developing into a more diverse product offering. Strong retention rates and loyalty from it's customers. A completely unique customer offering that has secured their position in the market.