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Better Placed Limited
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London, Greater London
Social Media Executive - Private Hospital
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Job Type: Full-time |
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Salary: £30,000 per annum |
Overview
Social Content and Communications Executive £30k - £35k per annum plus benefits Central London I'm proud to be working in partnership with a long-established and well-reputed healthcare organisation, offering a wide range of care services to patients both in the UK and globally. They are currently undergoing a period of positive change and transformation with the introduction of a new, international website, and a shift to a more social media-led communications strategy to help them to engage with the right audiences at the right time. As part of a new marketing and digital road-map, you will have the opportunity to develop and evolve social media content and channels to deliver a best-in-class experience to patients using the website or engaging with video, blog, podcast and written content. The ideal candidate will have a good grounding and understand of PR, but will also be a "social native", and could be from a brand-side organisation or an agency - not necessarily in the medical or health sectors, although it would be a plus. If you are someone who enjoys business partnering with internal teams, external agencies and suppliers to build compelling and memorable stories and can work with a degree of autonomy, then please read on About the role: Working with key stakeholders who could be GPs, patients, clinical leads and business leads to identify and develop relevant and engaging stories to all client audiences. Developing these stories and disseminating them across written, video and podcast, PR, social and web channels depending on audience and across Middle Eastern, UK and China markets. Managing the organisation's social channels, including LinkedIn, Facebook, Twitter, and Instagram, ensuring consistency in content, tone of voice and messaging. Working closely with the social media agency to launch Arabic social media channels for new markets. Developing and releasing internal communications activities, including weekly news updates to running campaigns to support new initiatives. Supporting and managing a central content and communications calendar. Building positive relationships with external stakeholders, including influencers, journalists, editors to support in content distribution. Ensuring the brand is positively represented and its reputation protected at all times. Working closely with the wider marketing and digital teams to develop and implement integrated marketing strategies to support business strategies. Contributing to a suite of central reports to showcase the performance of communications channels and strategy. Carrying out performance reporting to support ongoing test and learn strategy. About you: Approximately 3 years' experience in managing social media channels, including LinkedIn, Facebook, Twitter and Instagram. Experience of developing and implementing highly engaging social media campaigns across multiple channels and audiences. Experience of producing video, pod-casts, vlogs and other visual and sound media. Experience of multi-posting platforms, such as Hootsuite or similar. A minimum of 2 years experience client or agency-side. Experience of running internal communications campaigns. Experienced in building performance reports and using that information to showcase the value of content and communications. An understanding of the full marketing mix and the role that content and communications plays in supporting lead generation and development. Experience of launching social channels into international markets, ideally the Middle East or China. Proven experience of building relationships with influencers - preferably in the health, medical, pharmaceutical or related sectors. Experienced in managing relationships with trade, especially hospital and/or press journalists. Ideally educated to degree level or equivalent - valuable subjects could include English, Marketing or Communications. Experience of working with social and/or PR agencies. Outstanding written and verbal communication skills, with strong time management and presentation skills.