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Harnham
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Birmingham, West Midlands
Digital Media Analyst
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Job Type: Full-time |
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Salary: £40,000 per annum |
Overview
Digital Media Analyst Birmingham £40,000 - £50,000 benefits This is a great opportunity to work with a growing digital agency, within their Birmingham office. Due to recent success you will be working with digitally driven brands across multiple sectors, such as fashion, health care and travel, whereby you will be analysing the performance of all digital media offerings. If you are keen to work with a variety of exciting brands, gaining exposure to stakeholders at multiple levels and personally develop in the process; this role is well suited. THE COMPANY A well-established tech centric digital agency, specialising within Paid Search, Social, SEO and Programmatic. You will be working with a variety of brands who are looking to assess how effective their performance marketing activity is. Equally, will work amongst industry experts where you will continuously learn. THE ROLE As a Digital Media Analyst, you will report directly to the Head of Digital and work closely with the Paid Media Consultants who strategise and implement all digital media campaigns for clients. Your role will be to liaise with them to relay the effectiveness of paid media campaigns. As such, you will pull, manipulate and extract insights from data on PPC, Paid Search, SEO and Programmatic campaigns, fundamentally helping to inform digital strategy. Such data will need to be accurately relayed to the client which will be used to shape future recommendations. As such, will spend a substantial amount of time analysing data and conveying such results internally. Track audience journey through Google or Adobe Analytics, measuring landing pages, drop off points and bounce rates Once the campaign has been implemented, pull and manipulate data through Tableau or Excel, visualising through tools such as PowerBi Work closely with the Paid Media Consultants and clients to relay the insights obtained and formulate a report relative to this YOUR SKILLS AND EXPERIENCE: The successful Digital Media Analyst will have: An undergraduate degree Analytics experience assessing the performance of Digital Media activity across programmatic, paid search and/or social Analysed data sets and generated reports through Excel and SQL. PowerBi would be great too Web analytics exposure such as Google or Adobe Analytics An understanding of attribution modelling is advantageous Liaised with high profile clients in a technical capacity i.e. relayed technical issues to a non-technical audience THE BENEFITS £40,000 - £50,000 plus benefits Work with a fun tech start-up who are dramatically growing, so tons of room for progression Flexible working HOW TO APPLY Please register your interest by sending your CV to Francesca Harris via the Apply link on this page. N.B. This client does not offer sponsorship