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Executive Facilities
,
London, Greater London
Senior Marketing Manager B2B
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Salary: £60,000 per annum |
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Overview
Our client an international SaaS solutions company has an exciting 12-month contract for a Senior Marketing Manager located in central London. This will involve home -working for the forseeable future. Skills Experience 5 years marketing experience, including exposure to SaaS or B2B technology. Proven ability to lead data-driven, integrated, multi-channel campaigns. Track record of success in digital marketing; experienced with user funnels, testing and analytics Experience with value proposition , messaging/ targeting. Responsibilities Develop the funnel marketing ,TOF/MOF messaging strategy in collaboration with Brand and Media Review and optimize the website performance to drive increase page performance and site conversion rate. Work closely with Product Marketing to proactively recommend how upcoming feature releases can be incorporated into acquisition plans Ongoing analysis of market landscape and competitor activity to recommend innovative, hypothesis-driven approaches to attract and win new customers