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Kindred Group
,
London, Greater London
PPC Manager
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Job Type: Full-time |
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Overview
Kindred Group Kindred Group has brought together 11 of Europe's most successful online gambling brands - forming one of the largest online gambling companies in the world. About the role PPC team handles all paid search activities across a number of markets and products, both through Google AdWords and Bing Ads. As PPC Manager within the PPC team, you will be responsible for creating and optimizing existing campaigns within the assigned markets, to meet designated targets that will be assigned to you. Successful candidate will: have a strong and proven record of PPC experience, ideally developed within a Media Agency; thrive from data driven insights; be eager to learn more within the digital advertising space. Ideally the candidate also enjoys gaming and sports. Kindred Group seek a creative and analyticalindividual to work in a vibrant and fast paced industry. What will the candidate be doing? PPC account management of multiple accounts across various products and markets; Setting up, Managing, Optimizing and reporting on the performance of PPC campaigns in the designated markets of responsibility Focusing towards set KPIs (New Customers, Revenue, Cost Per Acquisition) and optimizing towards them; Interacting on a daily basis with local internal stakeholders, such as Country Managers, local Digital Marketing Managers and other teams within and beyond digital advertising Interacting on a regular basis with external partners, such as Google, Microsoft and others; Post-campaign performance analysis and evaluation; Regular reporting on the performance to the main stakeholders (daily, weekly, monthly and quarterly), including Quarterly Business Reviews Assisting the wider Biddable & Media team in meeting and overachievingquarterly and yearly targets Keeping abreast of any industry developments in technology Interact with stakeholders within the company, such as local teams, other teams within and beyond digital advertising How will you be measured? PPC KPIs - CPA and new depositing players Cooperation with main stakeholders Experience / Skills required 1-2 years of PPC experience, ideally agency side Online marketing certification (AdWords) Marketing degree, or a related online qualification Experience using third party analytics tools (Adobe Analytics, Google Analytics) Experience using bid management tools (Marin, Kenshoo, DoubleClick, etc.) Background in PPC or RTB Great English language skills - both written and spoken Experience in online marketing buy side / demand side platforms (eg. DSPs, AdWords, Facebook Power Editor) Knowledge of online marketing technical aspects (eg. tracking, analytics tools) Strong Excel skills Experience in Gaming / iGaming industry Passion for Sports