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GNB Partnership
,
London, Greater London
PPC Manager
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Job Type: Full-time |
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Salary: £45,000 per annum |
Overview
Our Client A successful and dynamic growing online gaming organisation is looking for a PPC Manager to work within their team to further build and grow the business. Job Purpose Responsible for creating, launching and managing PPC campaigns across multiple search engines and various brands. An analytical individual, who has strong numerical skills and good verbal and written communication Accountable for having ownership of accounts and efficiently managing core KPIs Main Accountabilities and Responsibilities Manage the PPC budgets across various brands and ensure we are on track to reach agreed KPIs. Plan spend, keyword and ad copy strategy. Responsible for growing and optimising keyword portfolio, creating and testing ad copies and landing pages Implement best-of-breed techniques around creative testing, landing page testing, keyword expansion and negative keyword definition Responsible for driving optimum results and achieving aggressive targets across various campaigns, engines, countries. Ensuring the focus is on ROI as well as other core KPIs Provide comprehensive management reporting on a regular basis Establish and maintain relationship with account managers of different publishers Maintain a pulse on key trends in the PPC, online marketing and gambling industry, including compliance related topics. Ensuring all advertising is responsible and in line with gambling protocols Support other marketing efforts with knowledge and experience. Ensure PPC is coordinated with the rest of the marketing strategy Any other duties as requested by your manager or the company. Knowledge, Expertise and Qualifications At least 3 years PPC experience Active, hands-on experience managing PPC campaigns is essential Experience of Third Party Software - for example SearchAds, Marin, Kenshoo etc Excellent communication skills - for both ad copy and reporting purposes Understanding of online marketing in general and the role PPC plays within online marketing Experience in advanced Excel data analysis work Online Gaming experience desirable Personal Qualities Strong analytical and communication skills, with a very strong commercial awareness and focus Ability to simultaneously manage a range of tasks, prioritising, working under pressure to tight deadlines and the ability to take ownership of daily workload Excellent written and verbal skills, with a strong attention to detail and ability to present to senior stakeholders A driven and collaborative individual who takes pride in achieving results and further developing themselves Data driven and business-oriented Drive to exceed targets Benefits An enviable working environment, along with a competitive salary and a full multitude of benefits including an experienced and supportive management team, bonus, insurances, team and company events, discounts etc