PPC Executive

The People Of: Digital are delighted to be working on an exciting PPC executive role based in West Yorkshire. This role is an integral part of the business and is very hands on, you will be setting up and optimising PPC campaigns on Google Adwords, Bing and Yahoo. You will have experience managing text and display ad campaigns. The role: · Building new campaigns in AdWords and YahooBing Network · Managing budgets, bids and keyword research · Reporting, analysing and interpreting data to understand performance · Taking full ownership of PPC campaigns · Providing regular and ad hoc reporting on all aspects of performance · Making recommendations on improving performance What experience do I need? - At least 2 years' experience working in a paid search role - Demonstrable experience in Google AdWords, Bing and other biddable media platforms, including YouTube, Facebook, Twitter, LinkedIn etc. - Demonstrable experience in developing and placing responsive display ads and Smart Display campaigns. - Experience of HTML5 - Great analytics skills including a solid understanding of attribution - Passion for all things digital - Keeping up to date with industry trends. Desirable experience: - Google Search Advertising, Mobile Advertising, Video Advertising, Display Advertising & Shopping Advertising qualifications. - Charity/fundraising experience - Creating & implementing international PPC campaigns.