PPC Executive

PPC Executive An award-winning charity and provider of international aid is looking for a PPC Manager to join their head office in Wakefield. When a crisis hits internationally the charity responds immediately. Outside of emergencies, they have a packed marketing calendar full of creative campaigns, award-winning events, and unique projects all aimed at helping the most vulnerable. An immediate impact can be seen from the Charity's hard work and it can be incredibly rewarding to see the positive feedback from the people helped. PPC Executive, the role: You will be responsible for managing the Charity's PPC campaigns on Google Adwords, Bing and Yahoo, along with closely monitoring online pricing in line with the sales strategy. You should have experience managing text and display ad campaigns with an emphasis on experience using Google Adwords. As part of the Marketing & Communications team, you will work closely with your colleagues and with our overseas offices to ensure PPC is expertly utilised for each website. You'll be working to drive qualified leads and increase e commerce conversions, manage budgets, bids, keyword research and ad testing etc. PPC Executive Responsibilities: Building new campaigns in AdWords and YahooBing Network Managing budgets, bids and keyword research Reporting, analysing and interpreting data to understand performance Taking full ownership of PPC campaigns for international offices Providing regular and ad hoc reporting on all aspects of performance Making recommendations on improving performance PPC Executive Essential Criteria: At least 2 years' experience working in a paid search role Demonstrable experience in Google AdWords, Bing and other biddable media platforms, including YouTube, Facebook, Twitter, LinkedIn etc. Demonstrable experience in developing and placing responsive display ads and Smart Display campaigns. Experience of HTML5 Great analytics skills including a solid understanding of attribution Passion for all things digital - Keeping up to date with industry trends. PPC Executive Desirable Criteria Google Search Advertising, Mobile Advertising, Video Advertising, Display Advertising & Shopping Advertising qualifications. Charity/fundraising experience Creating & implementing international PPC campaigns.