Paid Media Analyst

Paid Media Analyst Birmingham £35,000 - £45,000 benefits Keen to work with the fastest growing tech start up in the UK? This is a great opportunity to work with a company who have taken the fashion industry by storm, located within their Birmingham office. Along with their exponential growth, they are looking to enhance their digital media offering and are looking for an experienced Performance Marketing Analyst to optimise the performance of all digital marketing channels. If you are keen to join a newly founded company, personally develop and learn and have a strong performance analytics background; this role is well suited. THE COMPANY Well known, yet newly founded retailer with a strong digital presence who have faced a rapid growth over the last few years due to their innovative approach to marketing. As such, are looking to grow out their digital offering to develop and assess performance marketing activity. Despite their infancy in the market, they were founded by industry experts and are widely recognised as a forward-thinking company. THE ROLE As a Paid Media Analyst, you will report directly to both Founders and work closely with the Paid Media Consultants who strategise and implement all digital media campaigns. Your role will be to liaise with them to relay the effectiveness of paid media campaigns. As such, you will pull, manipulate and extract insights from data on PPC, Paid Search and Programmatic campaigns, fundamentally helping to inform digital strategy. Such data will need to be accurately relayed to the client which will be used to shape future recommendations. As such, will spend a substantial amount of time analysing data and conveying such results internally. Track audience journey through Google or Adobe Analytics, measuring landing pages, drop off points and bounce rates Once the campaign has been implemented, pull and manipulate data through Tableau or Excel, visualising through tools such as PowerBi Work closely with the Paid Media Consultants and clients to relay the insights obtained and formulate a report relative to this YOUR SKILLS AND EXPERIENCE: The successful Paid Media Analyst will have: An undergraduate degree Analytics experience assessing the performance of Digital Media activity across programmatic, paid search and/or social Analysed data sets and generated reports through Excel and SQL. PowerBi would be great too Web analytics exposure such as Google or Adobe Analytics An understanding of attribution modelling is advantageous Liaised with high profile clients in a technical capacity i.e. relayed technical issues to a non-technical audience THE BENEFITS £35,000 - £45,000 plus benefits Work with a fun tech start-up who are dramatically growing, so tons of room for progression Flexible working HOW TO APPLY Please register your interest by sending your CV to Francesca Harris via the Apply link on this page. N.B. This client does not offer sponsorship