Marketing Manager

MCFT ,
Littlewick Green, Berkshire
Job Type: Full-time
Salary: £28,000 per annum

Overview

Role: Marketing Manager Location: Maidenhead Salary: £32,000 - plus a £3,000 performance bonus Hours: a minimum of 25 hours per week Our rapidly evolving business in a niche B2B environment and we’re looking for someone to drive and deliver our marketing - responsible for the evolution, delivery and success of our marketing plan, specifically targeted at creating inbound leads for our sales process. The successful candidate will relish developing unique, practical, value-driven solutions. Someone who will develop our message, our voice and our communication channels. Deliver, create and execute, in conjunction with the senior team - here in the UK and in territories overseas as we grow, driving inbound leads and brand awareness. Responsibilities: UK based and centric with responsibility for marketing in all territories (annual visits to the Gulf) In conjunction with the senior management team - agree messages, channels and tone Set out marketing calendar and activities along with budget based on ROI Devise content, script write, produce media, where appropriate, commission design Channels: Run lead generation campaigns across multiple channels (Ads, email, web, social media) Measure and improve conversion rates and ROI of individual channels Manage content production and reception cycles Prepare business cases/budgeting for non-proven marketing channels based on potential ROI Content: Create and distribute original content in line with the marketing plan and sales cycle requirements Support colleagues as "guest authors" of original content Develop and test new content ideas Conduct regular audit of fixed promotional assets (brochures, whitepapers etc) to ensure current and fit for purpose Inbound and contact Management: Work with Global Sales Team to qualify inbound leads coming from multiple channels Update, manage and improve CRM systems Action or delegate immediate enquiries from inbound prospects You will need to: Have a graduate qualification or equivalent (this is a must) Demonstrate excellent communication - verbal, literate and numerate Have an eye for design Have your feet on the ground - this is not how best to spend £1M, this is justifying the spend Be an initiative and lateral thinker A team player - fostering and supporting customer and colleague relationships Have drive and a great work ethic - this is a business growing an opportunity, not sitting back What we can offer you: A UK HQ based role with some possibility of working from home - you will be required to work in the office for a minimum of 2 days per week. Gulf and other territory visits (when required) as well as weekly Skype communication. You will be working with an industry-leading business, creating a multi-national brand alongside key contacts within the Leadership team who are part of the strategic direction for the business. Support with professional development - work towards achieving a Professional Certified Marketer (PCM) Rewards : Excellent benefits: 28 days holidays (plus bank holidays), Life Cover, Health Plan and Pension Plan and discretionary bonus. Work : Fulfil your career aspirations and get that work life balance. Organisation : We’re at the leading edge of our field - achieving year on year growth and forecast to double in size in the next few years. Opportunity : On joining MCFT you will be part of a great team which truly invests and values people and can provide you with the challenge and environment to reach your potential. People : Are at the cornerstone of our business. We want our business to be the best and you to be the best. Our Company MCFT, established 28 years ago, provides commercial kitchen maintenance for high-end customers in the UK and the Middle East; we joke that we won’t work with customers unless we’ve heard of them - and it’s mostly true. We’re also highly regarded by all the key players in our multi-national supply chain. Our ambition is to be the pre-eminent provider in our field - in the UK and, importantly, overseas - where we have ambitions to be working around the world. That ambition is supported by a fantastic Business Improvement Team - who work on new and future systems, enable our field and office teams and give us the facility to tailor our services to evolving customer needs. We believe our array of HR Awards testify to the genuine importance we attach to our team: we don’t have widgets or fancy software - our offer is around our people: if they are excellent at their jobs we will have a great business. So we work at being good with our people: Remuneration - among the best in the industry - coupled with a stake in the business Opportunity - our growth gives us a range of roles and locations where we need talent Development - unparalleled training - in soft and commercial skills as well as technical Work and workplace - we chose to work for and with outstanding people - and this is a business where your contribution makes a real difference. We like the cultural precepts of Lean: lead with humility, respect for people, small teams, engagement and self-accountability. Whilst leading from the front with sleeves rolled up, getting stuck into the entrails of the business… Intellect, spark, curiosity, character - yes please. We’re at the leading edge of our field - with fantastic future opportunities here and on four continents. Come and help create the new frontier. No agencies - we’re looking for people who manage their own futures