Head of Marketing

Michael Page Marketing ,
Manchester, Greater Manchester
Job Type: Full-time
Salary: £45,000 per annum

Overview

This is a fantastic opportunity to take a lead across all Marketing functions. You will be responsible for setting and executing the Marketing strategy to increase footfall to their centres. Client Details Our client is a UK wide organisation with regional centres across the country who specialise in family fun activities. This is a fantastic opportunity to become their Head of Marketing and help the business grow their UK reach and increase their market share. Description As the Head of Marketing you will: Be responsible for devising and executing the Marketing strategy Drive marketing activity to look at increasing footfall to their centres Look at innovative ways to increase spend per visitor and increase returning customers Develop campaigns to encourage consumers to visit their centres, rather than other entertainment venues Be responsible to ensuring centres have a wide appeal Take ownership of 1 direct report and recruit, train and mentor team members when the time arises Profile The Head of Marketing will have: A broad marketing background Experience in the leisure sector with a B2C focus Experience in a Marketing role with a focus on destination marketing, in particular day events A proven track record of driving football, increasing customer spend and repeat business Access to travel across the North, including Manchester Hands on experience and prepared to carry out tasks directly Job Offer Up to £60,000 Basic Salary