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Applause IT
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Birmingham, West Midlands
Digital Marketing Manager
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Job Type: Full-time |
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Salary: £32,000 per annum |
Overview
Role: Digital Marketing Manager Location: Birmingham Salary: Up to £35,000 My client is looking for someone who has the ability to win new customers and also retain existing clients by building targeted campaigns. You will own the full B2C data, create segments, analyse, perform small group research events and learn trends and then create growth strategies. You should have knowledge on how to produce low cost, high quality social media video and ads for Youtube etc. Role Analysing competitors' strategies and keeping an eye on current marketing trends (hashtags, memes, social media influencers). Devising strategies to drive online traffic to the company website and app. Tracking conversion rates and making improvements to the website/app. Work within a specific budget. Overseeing the social media strategy for the company. Preparing online and print marketing campaigns. Creating a wide range of different marketing materials. Managing online brand and product campaigns to raise brand awareness. Measuring the success of marketing and creative campaigns. Review new technologies and keep the company at the forefront of developments in digital marketing. Experience Bachelor's degree in Computer Science and Marketing. Strong understanding of current online marketing concepts, strategy and best practice. Experience in ecommerce, SEO, PPC, Email marketing, and social media. Previous experience in a similar B2C (e-commeder/retail) digital marketing role. Strong analytical and project management skills. Please contact me on or send you CV to james(dot)round(at)applauseit(dot)co(dot)uk