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Daniel Alexander Recruitment Ltd
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London, Greater London
Inbound Marketing Manager
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Job Type: Full-time |
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Salary: £45,000 per annum |
Overview
A leading Finance company based in the City, Central London are looking to recruit an 'Inbound Marketing Manager'. The role is paying £45K and is on a permanent contract. You MUST have 'Inbound Marketing' experience. About The role - We are looking for a data driven experienced Inbound Marketing Manager to join our dynamic and innovative team. This is an exciting and varied role which will suit someone who is passionate about financial services, technology, optimisation and inbound marketing. As Inbound Marketing Manager, you’ll play a vital role working with our Head of Marketing, SEO and content team to define, implement and optimise our inbound marketing funnel. The role incorporates the following - Map & own the customer journeys within HubSpot, creating campaigns and workflows that support them from contact acquisition to retention Optimise our marketing’s conversion paths and rates overall and drive marketing-qualified leads for our sales team You’ll be responsible for end-to-end management of campaigns from data segmentation and A/B testing of emails through to deployment, post-campaign analysis Using marketing automation tools (e.g. Hubspot) to create, test and optimise campaign production, across emails, landing pages, logic-building and reporting Build out and optimize our marketing automation (email) and lead nurturing processes through email, content, and social channels Managing key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms Implement lead scoring best practices to enable higher conversions of quality leads Segment audiences to optimize campaigns and increase effectiveness You MUST have the following skills / experience - Having previous experience working closely with CRM, email marketing and marketing automation systems, inbound marketing, A/B testing and web analytics Having a track record of demonstrable results through testing and deploying effective email campaigns across different channels Proficient in setting up marketing automation and email systems (e.g. HubSpot) and integrating those systems with other technologies Strong analytical skills and experience with reporting and data analysis Experience with the following is essential; Adobe, Adobe Analytics, Google Analytics, Google AdWords, Google Tag Manager and Audience targeting Working knowledge of at least one paid marketing channel (search, retargeting, social network advertising) and content distribution and placement networks like Google audience network This is a fantastic opportunity to join a leading organisation with excellent career prospects and generous staff benefits. PLEASE APPLY NOW