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Central Employment Agency Limited
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Newcastle upon Tyne, Tyne and Wear
Paid Media Campaign Specialist
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Job Type: Full-time |
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Salary: £25,000 per annum |
Overview
Central Employment are delighted to be working with a leading UK full-service B2B Marcoms, Creative and Digital agency based in Newcastle. Due to demand of their digital marketing services, they have a new role for a Paid Media Campaign Specialist. Working alongside the Digital Marketing Manager, you will be tasked to control all B2B paid media activities including strategic campaigns, budgets and to meet client objectives and ROI. Accountabilities: Team responsibilities Be an active member of the digital marketing team sharing knowledge and insights Deliever multi client B2B paid media campaigns, across PPC, Paid Social, Display and Remarketing Communicate plans and action in timely manner Manage paid media channel spend across Google and Bing Work with marketing, PR and creative colleagues to deliver adhoc campaign spend To ensure constant improvement of campaigns via A/B testing Develop testing roadmap to ensure we are at the cutting edge of new opportunities in the digital advertising space To identify ways to establish share of online traffic for keywords Ensure quarterly reviews are held and minuted with all relevant media partners To support display advertising activities if required Skills, capabilities and qualifications Excellent communication skills - articulate and positive at all times Strong organisational skills - for media budgeting and scheduling Commercial acumen - to make objective and financially sound solutions Flexibility and adaptability - to ensure urgent business needs can be accommodated Advanced user of Google tools; AdWords Editor, Webmasters Tools, Google Analytics, DoubleClick, Bing Ads Editor High attention to detail for ROI analysis on budget Degree level education (preferable)