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Hancock and Parsons
,
London, Greater London
Account Manager- Digital Marketing Services
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Job Type: Full-time |
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Salary: £30,000 per annum |
Overview
The Role The Account Manager is a member of the Digital Marketing Services team, in our West London (Chiswick) office. They will be a key player within the Digital team, managing existing client account relationships and contributing to new business pitches. With authority and confidence earned over a period of several years in a client facing role managing "the grey areas" of marketing projects, the ideal candidate will be able to show evidence of having blended account management, project management and strategic decision making. The ideal candidate will value performance-driven marketing, working in a results-driven and creative environment. It is essential that they have a passion for the science - not the fluff - of digital marketing. The Account Manager should have experience with data-driven email marketing and marketing automation, as well as a keen interest in content strategy and an appreciation of the role of paid media, search, and social media for generating customer insight. Our clients are typically in the information technology, telecoms, business services, manufacturing, and finance sectors so a genuine appetite for the complexities of business-to-business marketing is essential. Familiarity with Sirius Decisions and funnel best practices is a plus. The Account Manager will need to be expert in knowing when to involve both internal and third party contractors and suppliers for specialist planning (data, content, IA/UX) and delivery (designers, copywriters and developers). We offer a working environment that combines the opportunity and energy of a start-up with the security and resources of an established global company. You’ll be working in a small team, directly with senior consultants, teamed with an Account Director on larger engagements. The role: day-to-day activities § Act independently on accounts without regular involvement of the line manager, leading internal and client project status calls, reviewing delivery of assets against briefs and providing feedback to teams involved in delivery § Responsible for all aspects of project management including translating client requirements into project and creative briefs, estimating costs and timeframe, , scheduling resources and regular reporting to both client and agency teams § Manage the client relationship and make sure the right people are engaged in delivering to the client’s requirements, including liaising with creative and technical teams and leading the briefing, management and review of materials § Advise clients on strategic initiatives, campaign planning, and content creation, but, essentially, understand when to involve supporting consultants and when to make recommendations themselves § Mentor and/or manage Account Coordinators The ideal candidate We want someone who’s energetic and enthusiastic, able to multi-task and work at pace - often independently. We work a lot by email, Basecamp, instant messaging, web and video conferencing so they need to be comfortable with these tools - but seek face-to-face client interaction wherever possible and pick up the phone to deal with issues, not hide behind email. Background § At least 3 years solid B2B marketing experience, preferably digital § Recent (past 1-2 years) digital agency experience working on blue chip B2B client business § Previous experience working with marketing automation, email marketing or marketing operations teams is preferred § Experience with Marketo and/or Eloqua is a plus § Evidence of a strong academic background - does not have to be a marketing specific qualification Salary Competitive and commensurate with experience.