D2C Manager

Must have Paid Social Experience, specifically Facebook. My client, an award-winning beauty brand based in Mayfair, are looking for a switched-on and experienced Digital Marketing Manager to join their fun, dynamic team. This position is extremely hands-on and campaign driven. You will be an expert at Paid Social, have experience with big-spend budgets and releasing new products. Reporting into the Global Direct to Consumer Manager, you will be a key member of the business. The role: Formulate the Paid Social Media Strategy and responsible for executing the strategy across all social channels. Forecasting, budgeting, analysis, reporting, optimisation and testing of campaigns. Working towards performance-based conversion targets such as CPA, ROAS and sales. Manage all online content, homepage assets and product merchandising. Upload new products. Manage relationship with Web Agency on all development and support issues. Work with D2C manager to constantly monitor and strive to improve website performance; speed and user journey. Work alongside the ops team to monitor stock levels and communicate this to senior management. The person: 2 years of Paid Social experience, either in-house or agency-side, specifically focused on acquisition. Expert knowledge of the Facebook platform, audience strategy, account structures, bidding etc. Highly numerate - not afraid of tackling large datasets and creating meaningful insights. Having experience of other paid media channels such as search, and display is a bonus but not essential. Great communication skills- both written and spoken Switched-on and able to use initiative