Digital Marketing Manager

Reed ,
Gloucester, Gloucestershire
More Details
Job Type: Full-time
Salary: £35,000 per annum

Overview

My client based in Gloucester are a financial/insurance services client who are currently looking for a Digital Marketing Manager to join their team. The role will be responsible for ongoing development and management of the digital marketing strategy and reporting into the Head of Marketing & Communications. Key responsibilities of the role: Day to day management and ongoing optimisation of paid digital channels including Search, Display, Affiliate, Social Management of Affiliate programmes to deliver target volumes and ROI Organic visibility across three brand websites. Developing approaches to increase visibility and measuring ongoing performance Management of the digital marketing aspects of each brand’s marketing budget to deliver against agreed KPI’s Reporting on ongoing performance against target and identifying optimisation opportunities to improve performance SME for Google Analytics within the division Develop and manage an insight driven content calendar aligned to key product insights, producing content for distribution through paid, owned and earned channels Support in the delivery of partner marketing plan digital requirements Develop creative assets and optimise for performance Provide oversight for social channels along with best practice guidelines for Marketing Managers within the different brands Develop engagement campaigns designed to drive interaction across social channels The successful candidate will have proven Digital Marketing Management skills across a range of channels, experience of running multi-channel digital marketing activity across multiple products and brands, agency management experience and a strong working knowledge of key digital marketing channels including PPC, SEO, Affiliate, Display, Social Media and Content. Interested? Apply online or contact Jo Aldred at REED Marketing & Creative for further information.

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