Paid Media Manager

Sarah Moir ,
Barnstaple, Devon
Job Type: Full-time
Salary: £25,000 per annum

Overview

Working for a successful and exciting brand in North Devon, your role will be to deliver paid search (PPC) and social campaigns for the business. You’ll have digital media agency or in-house digital media planning and buying experience and be comfortable managing paid Facebook, Instagram, Google and Bing Ads. Responsibilities include: Be the go to expert for all paid networks including (Facebook, Instagram, Google, and Bing). Build relationships with network account managers to promote new opportunities. Take insights from campaigns to help inform new projects. Manage all daily operations including, campaign strategy, identifying target audiences, keyword research, ad copy testing, bid management, conversion tracking, performance against budget, insights and reporting. Work with the internal marketing team to deliver integrated campaigns alongside events, PR, new product launches, social and SEO. Accurately forecast future performance and feed into marketing budgets. Be highly knowledgeable about the products offered by the business. Keep up to date with market trends, competitors and new digital opportunities