Harnham
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London, Greater London
Senior Insight Analyst
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Salary: £375 per day |
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Overview
Senior Insight Analyst Marketing Agency London £375-£400 per day I am working with a Marketing Agency who are looking for a Senior Insight Analyst to work across multiple accounts, mainly in the retail sector. You will be responsible for building predictive models such as propensity models, churn models as well as leading projects on customer segmentation and clustering. The ideal candidate will be from a loyalty background with vast marketing experience. You will be using SQL daily, and Python or R to build models. Role & Responsibilities Deep mining customer data using SQL Building customer segmentation Using Python or R, build propensity models and churn models Helping the clients improve their customer loyalty and reduce their likelihood to churn Skills & Experience Advanced SQL and experience building models in Python or R Previous segmentation experience Background in customer loyalty and marketing SQL / Python / R / marketing / customer loyalty / propensity / churn / segmentation / retail / agency