Senior Data & Insights Analyst

Investigo ,
London, Greater London
Job Type: Full-time
Salary: £45,000 per annum

Overview

Overview Working with a high growth Hospitality business based in the City of London who are looking to add a Senior Data & Insights Analyst to their growing team, where you will be leading on analytics projects. Being a young company, the questions the analyst will be looking at vary widely - and will have real impact on the business strategy. The successful candidate will therefore get the opportunity to work with a range of new data sets. The role The analyst will be working closely with specific client teams, which include marketing, sales, pricing/growth, finance, operations, design and the Executive team. Projects on the analyst's roadmap include analysis and improvement of: Our marketing & sales effectiveness and CRM programme To start analysing price elasticities - and build an automation to support the sales team How to design office space to help our Resident achieve their goals Design and analysis of physical tests (test & learn) Our reporting Our data ecosystem They use Salesforce and Tableau in the team but do not have a fixed analytical programme yet (so you can choose which one you want to use). The Team Made up of three employees (Head of Data & Insights and two analysts), this team cover a broad range of topics from business systems and processes, data collection, BI, analysis and research. As a result, there is ample room to learn and develop - which we support and encourage passionately. The type of questions we answer are: How can we make our marketing and sales effort more effective and efficient? How should offices of the future be designed and priced? What are the drivers of client satisfaction and retention? What management information is required to help make informed decisions? Reporting and forecasting performance How is our Programme of Fora events performing? Key skills and attributes: 3-5 years' experience as an analyst in marketing, strategy, or big data topics Proven ability to analyse digital marketing performance and use data to inform strategy Experience prepping and connecting new data sets - and curiosity about new data such as, for example, physical sensor data Advanced analytical skills: segmentation, regression, attribution, forecasting, etc. skills are a given. High levels of curiosity and drive to learn Strong collaborator and logical thinker Strong eye for detail Knowledge of Salesforce data and experience in B2B as well as B2C markets are a bonus Presentation and storytelling skills are also a bonus - but we also teach this.