Omni Channel Marketing Assistant

Must have skills: • Proven ability to lead cross functionally - in a highly matrixed and entrepreneurial environment • Proven communication and organisational skills • Experience in managing multiple projects in a fast-paced, deadline-driven environment • Proven ability to build consensus and work effectively within a cross-departmental team • Strong and demonstrable experience with empathizing with customers through interviews to understand needs & incorporating their feedback into marketing campaigns • 5 years of marketing experience • deep process expertise in marketing online channel and cross channel integration • Proven experience in design thinking and empathizing with the customer Who You’ll Be • An ability to develop actionable insights from data to influence business decisions • Capable of synthesizing results from various sources of information to provide recommendations • Gained a Bachelor degree in Marketing, Business, or Psychology Role & Responsibilities • Drive the always-on optimization of your omni-channel journey by leveraging digital specialist and country inputs • Be a regional expert on delivering connected & engaging experiences across Client’s marketing channels • Define, create and respond to foundational always-on audience journeys that deliver desired and useful experiences across all relevant marketing channels (paid, owned, earned) • Leverage reporting and analytics to understand, measure and optimize Omni-Channel journey impact • Be accountable for key journey KPIs to help meet regional business goals • Leverage automation tools and expertise, proactive personalization, data driven targeting/retargeting and predictive analytics to streamline the decision journey to efficiently move audiences through the buying process • Partner with countries to deliver relevant customer journeys and best practices • Work with content teams to develop digital-first content that guides the audience through the buying process • Define and create interaction opportunities within the journey that encourage audience engagement and active participation • Continuously identify new opportunities to deepen audience engagement.