Category Development Manager

Randstad Inhouse ,
London, Greater London
More Details
Job Type: Full-time
Salary: £45,000 per annum

Overview

One of the world's leading global biscuit and chocolate companies, Headquartered in the UK is seeking a Category Development Manger. The category development manager is accountable for providing category leadership and developing and executing plans that deliver category growth, in conjunction with the category controller for the channel. Successful execution of the category insight will result in this company being the category partner of choice with our customers and translate to the optimisation ofrange, distribution, space, location, promotions and availability of the the company portfolio in the marketplace. Key Responsibilities: CATEGORY VISION: Execution of the company category vision into a 3-year vision of category growth for the customer(s) that identifies new ways to unlock consumption and purchase for the snacking categories. Effectively communicates and operationalise the plan with the account team(s); bringing it to life in a simple and compelling way that inspires our customers to believe in the growth potential of snacking, whilst making clear what they need to do to unlock the value and reinforcing the company as the 1 partner to achieve growth. CATEGORY FUNDAMENTALS: Develop and execute differentiated strategies and tactics for focus customer(s) that maximise range, distribution, location, availability, promotions and space (macro, primary and secondary) for the category and the company; making the biscuits/snacks category easier and more enjoyable to shop. Objectively track and evaluate the categories and the company performance in the focus customer(s), identifying risks or opportunities to the the company portfolio and proactively communicate suggested course corrections. INSIGHTS, ANALYSIS AND REPORTING: Effectively interpret all available industry, category, customer and shopper data turning it into actionable insights that are communicated regularly to focus customer(s) and the the company organisation e.g category health checks, range reviews, promotional analysis and sales fundamentals. TRANSFORMATION/SIMPLIFICATION: Ensure that workload is prioritised and focused against the biggest opportunities for the business. Implement productivity initiatives and lead the objective evaluation of category development activity against clear business indicators in order to drive continuous improvement on return on investment and significant and quantifiable savings to the business. BRAND CHAMPIONS: Work closely with the Business Unit and RG&P teams to ensure that there is a clear category, consumer, shopper and retailer rationale for our brands and retailer operational considerations are clearly understood and acted on in the brand planning process. CUSTOMER RELATIONSHIPS: Build close working relationships with key internal and external customers through developing a detailed understanding of key contacts, their strategy, goals and calendar and use this understanding to proactively identify opportunities of benefit to the categories. Essential Attributes Commercial experience gained in a blue-chip manufacturing organisation, consultancy or agency Expert understanding of category management principles and execution, including a broad numerical & analytical background Robust understanding and experience of the UK retail trade across all channels Ability to turn complex data sets into actionable insights and communicaterecommendations in a clear and positive manner Excellent communication, presentation & influencing skills with a proven record of delivery Proven experience with developing and deploying 3-year category plans that deliver effective business results Good influencing and relationship building skills with stakeholders Extensive knowledge of space planning, insights tools and data sets spanning but not limited to JDA, Nielsen, Kantar, Dunnhumby,I2C, HIM, Precima etc Ability to use Microsoft Office products Educated to degree level or equivalent experience

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