Digital Strategist

Being a young and small digital agency with lofty goals, my successful client are now looking for an ambitious self-starter to help them in these early stages of their journey. The Digital Strategist will be instrumental in driving client’s performance marketing campaigns; and helping this dynamic agency grow its digital strategy function. Reporting to the Managing Director, successful candidates will be highly analytical and proven experience in performance marketing, with specific experience in demand, lead and revenue generation activity online. Key requirements will include: - Good knowledge of PPC - setting up campaigns, managing paid search accounts, optimizing performance, reporting on adwords performance, tracking activity impact and driving traffic and increasing sales. - Knowledge of the broader paid space media either through application or management within a digital media agency. - Good knowledge of SEO - helping to develop and implement organic search strategies to help clients gain favourable results through SERPs. - Understanding of contents role in the digital marketing mix. - Good knowledge of the latest email marketing techniques and tools with evidence of previous experience developing trigger marketing campaigns, lifecycle communications and targeted campaigns based on applied segmentation. - An obsession with data and analytic and how to utilise this insight and act on it. - Good social media experience. Can demonstrate experience of platform management and use of social media tooling, recognises the role of social media platforms in the sales process across paid, earned and owned channels. - Knowledge of demand generation funnels and a willingness to work towards revenue and lead generation targets. - Experience of managing multi-channel digital marketing campaigns - Experience of marketing automation tools, CRM and e-commerce platforms - 4 years in Digital Marketing Internally, the Digital Strategist will work alongside the rest of the agency to ensure that they are embracing the latest digital marketing techniques.Success in this role relies on combining a high level of digital knowledge and skills with an aptitude for analytical analysis and the ability to interpret the data and act on it.The digital strategist will work closely with the agency sales lead, helping them identify opportunities within key accounts. The Digital Strategist will be able to multitask and work to tight deadlines and needs to present a calm and ordered façade when dealing with clients, suppliers or internal colleagues. They will also need to have thirst for knowledge to ensure that we keep up to date with the latest digital technology and implement it as required. Competencies: A successful performer in the role will: - Analyse all available data to identify potential risks or flaws before suggesting solutions. - Use the appropriate language and writing style to influence the recipients of the message. - Go out of their way to share information, expertise and learning with colleagues. - Use different strategies to deal with unexpected obstacles when engaged in marketing activities. - Track and monitor performance against plans and agreed objectives. - Be lead generation and sales focused. - Manage a number of simultaneous tasks and projects by prioritising effectively and monitoring progress.