B2B Marketing Manager

We are delighted to be working with out clients exclusively on this exciting role of Trade Marketing Manager. My client is a leading online eCommerce retail brand thats growing massively and they are looking for a Trade Marketing Manager who will report to the Head of Marketing and is responsible for developing and implementing the seasonal B2B marketing strategy for new product launches and on-going evergreen support of our franchises and stockists. Bridging the brand marketing objectives with retail and wholesale teams’ goals. As Trade Marketing Manager, you will ensure franchise stores and stockists have best in class marketing support, working with the Wholesale and eCommerce teams to drive the development and implementation of B2B marketing initiatives, whilst also working with the teams to streamline the B2B website. They will work with the wider design team to create campaigns supporting events, store openings, launches, press days and fashion shows which land with a positive ROI. As Trade Marketing Manager, the aim is to assist all doors in driving sales, customer loyalty and brand awareness. This individual will also assist in optimising B2B ecommerce content and assets, and will be integral for commercial organisation, working with all functions to deliver success and innovation. The Trade Marketing Manager will manage the Wholesale Marketing Assistant and collaborate daily with the B2C Marketing Manager and Digital Marketing Manager. As Trade Marketing Manager, you will have leadership skills and drive, have 5 years of marketing experience on both strategic and day to day operational level, ability to develop and execute marketing plans, proven success in the development and implementation of marketing campaigns and have experience or an interest in the fashion industry. As Trade Marketing Manager, your responsibilities will include (but not limited to the following): With direction and support from the Head of Marketing you will be responsible for supporting the Wholesale sales targets through bricks retailers and B2B website. Developing trade marketing plans for retail stores and website, leading execution, ensuring successful execution and positive sell-out results Managing the B2B marketing initiatives from conception to delivery, including seasonal B2B marketing campaigns, delivering inspiring content for B2B website and emails, delivering against the overall marketing strategy and ensuring adherence to the brand strategy. Solid trade marketing experience with a thorough understanding of the consumer purchase journey across digital and physical channels with a high focus on digital transformation in the consumer purchase journey. Manage customer experience conception and development. Understanding the sales objectives driving marketing cycles while coordinating planning and the execution. Drive brand awareness through building differentiated shopper-centric account strategies as well as owning the shopper journey and driving success of shopper marketing. Achieving growth in Retail, driving an increase in shopper marketing, developing and sharing shopper insight, working closely with the eCommerce team to provide a single retail view of category performance and translating activation by retailers. Provide campaign analysis - set sales goal target with wholesale, identify drivers, and recommend strategic optimisations accordingly. Communicate learnings to inform future strategies. Manage the marketing budget.