Senior Insight Analyst - Machine Learning

Blue Pelican ,
London, Greater London
More Details
Job Type: Full-time
Salary: £25,000 per annum

Overview

Senior Insight Analyst – Machine Learning So many agencies TRY to do data and fail…However, this agency has a strong heritage in customer and marketing analytics and has also been successful in securing advanced machine learning projects which offers you an opportunity for on the job learning. The Head of Analytics (a current judge on the panel at the prestigious DMA awards) who has a strong vision for the analytical offering, meaning strong direction and leadership for you. This includes delivering a wide range of analytical services across both traditional customer and marketing analytics as well as data science, so, the opportunity for you to diversify and upskill is HUGE You have freedom to choose which tools you use – you are treated as a grown up and as the Senior Analyst you are; whether SAS, R and Python is a preference it’s up to you You can employ a wide variety of techniques such as data manipulation, hypothesis testing, predictive modelling, targeting and segmentation, meaning you’ll never be bored or siloed into one area. The data is immense and complex You will be working with Big Data from a variety of data sources including lots of digital and social data, improving the client's overall customer engagement and targeted marketing approaches, as well as helping clients to understand how customers interact with their brands, using exploratory customer insight analysis techniques and a solutions focused approach. The culture is agile, fast paced and creative so if you think you would suit a sociable, fun agency environment with lots of room for growth in the data space, this could be a great fit for you POSITION – Senior Insight Analyst – Machine Learning LOCATION – Central London SALARY – £40k - £50k plus benefits Skills required; Educated to degree level in a numerate subject Proven experience in providing post campaign analysis and customer analytics using techniques such as CHAID, cluster analysis and regression analysis Hands on experience using SQL to a coding level is essentialas well as R OR Python OR SAS Experience of working with both marketing and customer data Knowledge of the marketing industry and how data can drive decisioning within a business Superb communication skills and ability to communicate findings to non-technical stakeholders including end clients TO APPLY For further information or to apply please contact: Kate McDermott Managing Consultant – Blue Pelican Marketing For more vacancies which may suit your needs, please visit us at www.bluepelican.com

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