Campaign Specialist

Our client is looking for Campaign Specialist

Qualifications

• Degree in Business, Business Administration, IT, Computer Science or Engineering preferred – or a combination of work experience.

• Five or more years’ experience in managing small to medium sized implementations

• At least 2 years’ experience in Marketing and/or Corporate Communications

• Marketing Cloud Administrator and/or Marketing Cloud Consultant certifications preferred Smartsheet Workflow/Automation (Smartsheet Certification preferred) PPM tools (Smartsheet, MS Project, Asana, or equivalent.)

Major Duties

• Assist in the development and execution of end-to-end campaigns, aligned with sales, loyalty and marketing to support customer-centric programs.

• Coordinate and support campaign implementation, including emails, landing pages, blogs, marketing content, meetings, and events.

• Analyze the success of past campaigns and use data to make recommendations for optimization.

• Own campaign performance reporting, including lead volume and conversion rates by channel to assess and optimize performance and update key stakeholders

• Engage hands-on with SFMC and/or Datorama to assist with campaign management and analyze activities.

• Provide campaign content writing guidance or review to incorporate best practices as necessary.

• Responsible for testing campaigns for proper content, function, and rendering using Litmus and checklists.

• Notifies stakeholders when campaigns are postponed, cancelled, and deployed.