Marketing Manager, UK and Ireland

Alere ,
Stockport, Greater Manchester
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Overview

Job Description

About Abbott At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve. MAKING A DIFFERENCE IN GLOBAL HEALTHCARE We are the world leader in Rapid Diagnostics at the point of care. Working with us, you'll tackle a wide array of problems including some of the world's greatest healthcare challenges, while experiencing a myriad of cultures, geographies, and technologies. Description The primary responsibility of the Marketing Manager is to develop and implement marketing strategies and tactics successfully, using a thorough understanding of the local market and the product offering. The Marketing manager also contributes to the regional and global business planning and value creation processes for the achievement of the mid and long-term growth goals. This role reports directly into the European Marketing Director for Infectious Disease, and dotted line to the Commercial Director of the local markets in scope for the position. Responsibilities and Duties Development of local marketing and promotional plans: * Develop local marketing plans in alignment with the regional and global plans * Deliver and regularly track the execution of the marketing initiatives on the plan * Manage local promotional plans (including exhibition, symposia, marketing collateral, sales tools, digital and PR content) * Participate in product launch projects from early stages and drive the local launches * Manage the marketing expenses budget, according to the annual marketing plan and with accountability towards the Marketing Director's direction. Collaborate with the local Commercial and Finance heads for the tracking and management of the budget. Ownership of deep understanding of local markets: * Customer segments mapping (size, patient pathway, reimbursement, stakeholders, value proposition, opportunity assessment) * Product features/benefits, product utilization and customer insights * Competitor intelligence * Market dynamics (growth/decline key drivers, PESTLE analysis) Routine participation in strategy alignment and sales effectiveness: * New product launch plans (including pre-launch phases deliverables) * Provide input and align with Region/BU (customer segmentation, value proposition, product positioning, competition, pricing) Routine participation in sales effectiveness: * Roll-out marketing plans and sales tactics at sales meetings * Track and report progress of annual tactical plans * Collaborate with the cluster head and finance partner in the management of pricing to achieve profitability goals * Collaborate with ID Scientific Liaison, using own products expertise on required support to sales teams that shall successfully impact sales process * Conduct business analysis and monitor key performance indicators * Monitor training needs and collaborate with application specialist to deploy training (marketing strategy & product training) Collaboration with regional and global teams in the management of relationships with clinical experts and opinion leaders Participation to ad-hoc special projects (regional / global) Relationships, main contacts * Internal: Cluster Head, Sales Managers, European Marketing Managers, Global Product Manager/Director, Sales force, Scientific Affairs, Application Specialists * External: Key customers, KOL, Commercial and Scientific Partners Requirements Required behaviors & skills * Acts ethically and professionally, representing the company values at all times * Proficiency using Microsoft Office pack & other (SharePoint, CRM, etc) * Natural inspirational leader who can energize and align a cross-functional team to deliver the business goals * Strong focus in understanding and extracting customer value * Balanced mix of strategic and tactical focus * High level of comfort interpreting and communicating complex technical information, including clinical concepts, statistics and outcomes *

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