Digital Marketing Executive

Blancco ,
Bishop's Stortford, Hertfordshire
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Job Description

Blancco's Global Marketing Team is searching for a Digital Marketing Executive, based in the UK, to assist with planning, executing and optimizing our digital marketing campaigns. Reporting to the Digital Marketing Manager, the Digital Marketing Executive will work closely with the Global Marketing Team across events, graphic design, product marketing, content marketing and channel marketing, to execute the Digital Marketing Plan. The ideal candidate will have a passion for all things digital and technology, with sound experience of Marketo and Salesforce. You will be well-versed in the concepts, best practices and latest trends surrounding digital marketing, with the ability to work in a fast-paced environment across multiple projects and stakeholders. You should be accountable, and most importantly, have appetite to try new approaches. Our Culture: At Blancco, you will be immersed in an exceptional work environment with a vibrant, driven marketing team that is committed to making a powerful impact on our business and our industry. If you're driven to excel, you'll fit right in. We approach our work fearlessly, learn quickly, improve constantly, and celebrate our wins at every turn. As an inclusive workplace, we know that different ideas, perspectives and backgrounds create a stronger and more creative work environment. We welcome you to bring your full, most authentic self to your virtual office each day. What You'll Do: Work collaboratively with the Marketing Team during the requirement gathering, creation, activation and optimisation of Marketo automated marketing programs. Ensure all behaviours/engagements are fully integrated and tracked across our Marketing Automation (Marketo), Website (WordPress) and CRM (Salesforce) platforms. Track, measure, and report performance of digital marketing campaigns, and assess against established goals/KPIs. Assist in A/B testing for email programs. UTM tracking Maintain Lead Lifecycle Model Requirements: * B2B marketing experience, preferably in a technology business * Demonstrable experience in building email marketing programs * Thorough working knowledge of Marketo and CRM systems (Salesforce preferably) * Proficient in marketing automation methodology, lead processing, data management and marketing operations * Knowledge and experience of digital marketing processes, up-to-date best practices, and the latest trends in online marketing and measurement * Ability to leverage data and insights in the development of digital programs * Solid knowledge of analytics tools such as Google Analytics * Experience in building and optimizing emails and landing pages * Experience with A/B testing * Understanding of critical marketing success metrics and KPIs * Degree or equivalent qualification in Marketing * A basic understanding of WordPress would be preferable but not essential Skills Desired: * Excellent organizational and time management skills * Self-motivated, high-energy, adaptable and resourceful * Self-starter, with the ability and initiative to manage self * Experience building good working relationships with internal staff * Strong verbal and written communication skills * Comfortable working as both an individual and within a team About Blancco: Blancco is changing the world of data erasure and mobile diagnostics with market-leading solutions. Our data erasure software provides thousands of organizations the tools they need to enable sustainable data sanitization processes across the widest array of IT assets. By focusing on erasing and reusing assets instead of physically destroying them, organizations can improve their security posture and address corporate social responsibility requirements, while also ensuring compliance with local and global data privacy requirements. In addition, our mobile solutions enable a wide range of mobile organizations to achieve consistent, accurate and measurable device assessment, in-store, in warehouse or remotely, with offerings that are purpose-built for front- of-house and back-of-house operations. Benefits You'll Love: If you join our team you will benefit from a competitive salary and benefits package, with flexible/remote working practices, and you will be working with talented colleagues who have a passion for industry leading technology. As an employer, we want to support your development in different ways; we provide our team members the latest tools and equipment to support work to be successful. In addition, we have a fun, collaborative and unpretentious environment where creativity is valued. Apply for this Job

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