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Vortexa
,
London, Greater London
Product Marketing Manager
Overview
Job Description
Vortexa is looking for a Product Marketing Executive to join our Marketing & Design team in London and have a direct impact on our ambitious growth plans. In this role, your responsibilities will include developing product messaging, explore customer insights and create engaging content to help educate and inspire our existing customers as well as engage and drive new leads. You will report to the Head of Marketing & Design and work closely with Sales, Product, Revenue Operations and the wider Market Analysis team. You must be highly organised and a driven self-starter, with a passion for marketing and enjoy working in a fast-paced, friendly and constantly evolving start-up environment. Requirements Key responsibilities: * Craft compelling messaging that sets our products apart from others in the market * Translate product features and capabilities into benefits/value for the user * Communicate the vision and value of new products and develop sales tools that facilitate the selling process * Follow and analyse market trends and perform market research to position products * Obtain insights into customers' usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data * Develop and implement product marketing strategies for our various personas * Work closely with various departments to plan and communicate the launch of new services, features and products * Create case studies, videos, blog posts, training collateral and write copy for our website, knowledge base and advertisements * Create materials for the CEO and sales team to speak and present about products to both external and internal audiences * Continuously evolve messaging with feedback from existing and prospective customers as well as data You will have: * 5+ years' experience in product marketing or similar role/s * Excellent copywriting skills * Experience in market research and analysis * Experience with marketing technology incl. CRMs, CMSs and analytics tools * A keen eye for detail * The ability to think creatively and technically * Exceptional organisational skills * A degree in Marketing, Communications or a similar field * Strong communication skills - written and verbal Awesome if you have: * Worked in a B2B SaaS company * The ability to pick up new technology quickly * The ability to work under pressure to tight deadlines * A background in copywriting Benefits In return we offer... * A vibrant and diverse place to work, we are a company pushing ourselves and technology to deliver beyond the cutting edge * An open, collaborative and supportive working culture built on merit, which celebrates creative thinking and 'getting things done' * A competitive remuneration package * Private health care * The opportunity to work with AI driven technology in a start-up environment with industry experts in commodity trading * Equity - we're all acting as business-savvy and responsible company owners, whilst having fun and enjoying the journey together along the way * Continuous training and development opportunities * Work Perks - discounted travel and cinema tickets, shopping and travel * Friday socials, games and monthly pizza (although currently this is 'Virtual Vortexa Friday' with updates, workshops and fun stuff!)