Product Marketing Manager

RELX Group ,
London, Greater London
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Job Description

Purpose of the role: Our Product Marketing Manager is responsible for providing a proactive and progressive approach to strategic marketing priorities and projects which underpin our growth ambitions at ICIS. As Product marketing professional you will support ICIS Vision & strategic goals to come into life, resulting in building targeted and customer centric go to market strategies to achieve growth of new & existing customer base. Our success is based on the strategic value we bring to our customers and product marketing is vital to contribute by designing an audience-centric go-to-market strategy, developing deep buyer insights, creating messaging that resonates, taking a strategic approach to launch and driving more revenue with the right customer understanding programs. Through our proprietary research and expert advice, product marketers can demonstrate their ability to help grow the business and make it run more efficiently. At ICIS, we are a team that thrives on innovation and collaboration in a diverse and inclusive culture. We take pride in finding the best people. This is not just about a proven track-record, but about who you are and how you work. How we do things is just as important as what we do. We search for the behaviours that will make the difference in our team. It starts with drive and the desire to achieve, succeed and grow. Really caring and ensuring delivery and getting things done. Taking ownership and thriving with empowerment. Not afraid to take calculated risks and fail. We put the customer first and have a thirst for learning. If this is you, then get in touch. Key Accountabilities/Responsibilities: Customer Insights and product positioning * Work with analytics teams to collect and interpret customers and prospects data and insights in order to deepen understanding of ICIS customer and marketplace * Summarise deep buyer insights - based on customer research data and reports- and define how the product fits in users' workflow and adds value * Understand the global market and market segments. Develop market intelligence and expertise on industry sectors, buyers, how they buy and their buying criteria, including expertise on competition * Develop product positioning and messaging framework articulating key values and strengths, and differentiating from its competitors * Propose segmentation of audiences for strategic goals * Conduct market sizing & gap analysis to understand and advise on the biggest growth opportunities. Market segmentation & strategy * Develop comprehensive go to market strategy & plan outlining key objectives and activities * Define and monitoring KPI's measuring effectiveness of product marketing programmes, in collaboration with analytics team and aligned with business outcomes * Work closely with functional leaders to build go-to-market plans to support and grow the product offerings * Prioritise and align target audiences, developing effective storytelling and value propositions * Ensure go-to-market strategies are aligned with the business wider objectives and all relevant stakeholder groups. Sales enablement * Communicate customer centric value proposition to commercial teams * Develop necessary go to market messages that support the selling process. Desired key skills: * Numerical and analytical mindset to support market / customer research and analysis * Expertise in developing customer-centric value proposition and messaging framework * Ability to successfully collaborate and build strong relationships with cross-functional teams * Strong communication skills to efficiently articulate and communicate on objectives internally * Solid project management, planning and organisational skills * Result-driven and adaptive capacities Desired experience: * Demonstrablefirst-hand experience in building or actively contributing to go-to-market strategies for an international B2B audiences * Practice or strong understanding of go-to-market strategy frameworks & processes * Ability to demonstrate customer-centric approach in go-to-market strategies or product launches * Strong stakeholder management with cross functional teams and track record of efficient internal communication * Experience producing sales enablement material for B2B offerings and contribution to trainings. About ICIS ICIS is the trusted source of Independent Commodity Intelligence Services for the global energy, petrochemical and fertilizer industries. We are a division of RELX, a FTSE 20 company and an employee base of over 30,000 experts across 40 countries. We exist to help businesses make strategic decisions, mitigate risk, improve productivity and capitalise on new opportunities. At ICIS, we make some of the world's most important markets more trusted and predictable by providing data services, thought leadership and decision tools. As result of our unmatched global presence, we can deliver targeted connected intelligence to influence thousands of decisions across supply chains every single d

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