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Mitsubishi Motors
,
Cirencester, Gloucestershire
1to1 Communications Manager
Overview
Job Description
An exciting opportunity is available to join our Marketing Communications team as 1to1 Communications Manager. This is a fantastic role, where the successful candidate will design and manage compelling direct marketing campaigns to support Mitsubishi Motors in the UK's brand and business objectives. Key responsibilities include: * Supporting our core KPIs by planning and managing our direct marketing campaigns in line with the company's marketing strategy. * Supporting the Customer Communications Manager to execute our CRM strategy. * Analyse and segment the database to select suitable recipients for each campaign, in compliance with legal processing restrictions. * Manage the delivery of all direct campaigns, ensuring they are accurate, delivered to time and to budget, compliant with brand, JSOX and financial promotions. * Supporting The Customer Communications Manager in promoting an email direct mail service to dealers. * Providing reporting and insight into marketing campaign performance, identifying opportunities to increase the scope and performance of direct marketing activity. * Financial management of customer communications budgets. * Managing relationships with external agencies and suppliers. * Working closely with the Marketing team and other business to deliver campaigns and reflect their initiatives in our CRM programme. This would include but isn't limited to; quarterly direct campaign delivery, dealer marketing, the after sales function, Shogun Finance and Shogun Vehicle Leasing. Skills required for the role: * Extensive direct marketing campaign experience from agency, retail, FMCG, finance or automotive sectors * Hold a relevant Degree or equivalent qualifications/experience * Excellent relationship building skills * Agency/ supplier relationship management experience * Able to work as part of a team or individually * Strong communication skills * An eye for detail * Experience of managing budgets * Strong evaluation skills We offer an excellent benefits package, including a favourable employee car ownership scheme. Responsibilities: An exciting opportunity is available to join our Marketing Communications team as 1to1 Communications Manager. This is a fantastic role, where the successful candidate will design and manage compelling direct marketing campaigns to support Mitsubishi Motors in the UK's brand and business objectives. Key responsibilities include: Supporting our core KPIs by planning and managing our direct marketing campaigns in line with the company's marketing strategy. Supporting the Customer Communications Manager to execute our CRM strategy. Analyse and segment the database to select suitable recipients for each campaign, in compliance with legal processing restrictions. Manage the delivery of all direct campaigns, ensuring they are accurate, delivered to time and to budget, compliant with brand, JSOX and financial promotions. Supporting The Customer Communications Manager in promoting an email direct mail service to dealers. Providing reporting and insight into marketing campaign performance, identifying opportunities to increase the scope and performance of direct marketing activity. Financial management of customer communications budgets. Managing relationships with external agencies and suppliers. Working closely with the Marketing team and other business to deliver campaigns and reflect their initiatives in our CRM programme. This would include but isn't limited to; quarterly direct campaign delivery, dealer marketing, the after sales function, Shogun Finance and Shogun Vehicle Leasing. Skills required for the role: Extensive direct marketing campaign experience from agency, retail, FMCG, finance or automotive sectors Hold a relevant Degree or equivalent qualifications/experience Excellent relationship building skills Agency/ supplier relationship management experience Able to work as part of a team or individually Strong communication skills An eye for detail Experience of managing budgets Strong evaluation skills We offer an excellent benefits package, including a favourable employee car ownership scheme.