Digital Marketing Executive

Digital Marketing Executive Full Time - Permanent Kettering Salary - £20,000 - £22,000 My client is a successful internet based company, specialising in mobile computing and label printing systems and now wishes to recruit a Product Marketer to drive sales in targeted product groups. Full training will be provided with excellent prospects for advancement. Duties will include, * Source the products and solutions for the agreed target market sectors, ensuring they are competitive and that we are able to market, sell and support them. * Ensure products and solutions in your charge are well represented on the website using original content. * Produce targeted email shots to increase leads / sales of targeted product range. * Add new products to the website and update existing products (pricing, part numbers etc.) using a content management system. * Ensure good quality documentation is available for products, including AML products, including data sheets and user manuals * Ensure the sales team are well trained on the products you are responsible for and have good sales aids. * Ensure that targeted products and solutions are well promoted through all available means, including PR, SEO, PPC, blogs and LinkedIn etc. * Add text content to the website including technical blog posts, product reviews and solution pages. * Analyse and present website statistics. * Keyword analysis for search engine optimisation. * Identify and evaluate new markets for the company's products * Report on web metrics, including number and value of leads and cost to generate them. Key Skills Required * Excellent written and verbal communication * Creativity * Ability to carry out product presentations to internal sales staff in a motivational way * Good level of knowledge of at least one graphics package, e.g. Photo Shop or Illustrator * Ability to come up with creative ideas to promote the company's products and solutions * Ability to understand complex / technical products * At least one year's experience in digital marketing Minimum Qualifications * Degree in a technical subject