Product Marketing Manager

S&P Global ,
London, Greater London
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Job Description

The Role: Product Marketing Manager Grade ( relevant for internal applicants only ): 11 The Location: London, Houston, Denver The Team: The Product Marketing team delivers personas, competitive intelligence, sales enablement assets, and product, sector and solution messaging as well as identify and define broad market themes in support of all global and regional programs and events plus key projects including product launches, enhancements and discontinuations. They will undertake an analytical and data-driven approach to understanding the market by identifying the target audience and matching customer needs to solution opportunities. They will also take an analytical and data enabled approach to validating and communicating the impact of product marketing activities. The Impact: A Product Marketers market, product and customer insights helps align business priorities and Product Management initiatives within the Sales & Marketing functions. Through the creating of go-to-market plans, sales enablement material and clear reporting on KPIs we're able to help our stakeholders understand the business priorities, how the customer views and engages with these priorities, and what steps we as a business are taking to pursue success in these areas. What's in it for you: * Opportunity to work with a leader in commodity market pricing and market fundamental data, giving clear insights into how the markets work * Working with dynamic and complex markets gives many opportunities to creatively approach business priorities, providing freedom and space to define your own success. * As a Product Marketer, you will be a leader within the marketing organization as a whole and represent marketing in high-value initiatives that provide lots of exposure across the business and to many stakeholders globally. * As a Product Marketer, you will own the go-to-market strategy for different commodity products as well as business initiatives. This provides ownership and learning opportunities every day. Responsibilities: * Work with Product Management leads to understand their strategy and define product marketing strategies to meet business objectives * Provide a balanced combination of strategic thinking, market knowledge and project management, collaboration with Marketing functions and hands-on application of the marketing strategy. * Work with Sales leads and Sales Training lead to identify the types of sales enablement materials that are appropriate to support prospect & customer conversations per PRG Sales Methodology application. * Represent product marketing strategy and objectives in relevant Marketing Taskforces and Commodity Communities * Optimize and standardize the development of customer value propositions, based on the challenges, wants and needs of target personas in target industries across the team * Develop simple, highly differentiated and values-based product, sector and solution messaging for the relevant target audience. * Develop customer-facing assets that map company and solution capabilities to customer needs across different stages of the customer journey, working with the Demand Centre to ensure creation meets demand expectations. * Analyze metrics to help team identify what is and isn't working What We're Looking For: Basic qualifications: * Strong written and oral communication skills * Strategic thinker with analytical and problem-solving mindset * Ability to build strong relationships across the organization. * A strong customer-focused attitude; confident in dealing with multiple departments and senior management within the business. * Excellent planning and organizational skills with strong attention to detail, with an ability to take the initiative and deliver projects unsupervised. * Confident to ask appropriate questions to eliciting information to interpret and synthesize information. * Marketing planning * Budget management * Presentation skills * Degree in Business, Marketing or related field, or equivalent combination of education and experience in industry. * Proven experience in Marketing or in Product Marketing Preferred qualifications: * Expertise in Product and Solution Marketing. * Achievement/goal-oriented, collaborative, customer-focused, detailed, persistent, active listener, resourceful, influencer, can-do attitude. * Vendor management * MBA or MS-Marketing * Experience in Commodities Markets At S&P Global Platts, we provide the insights; you make better informed trading and business decisions with confidence. We're the leading independent provider of information and benchmark prices for the commodities and energy markets. Customers in over 150 countries look to our expertise in news, pricing and analytics to deliver greater transparency and efficiency to markets. S&P Global Platts coverage includes oil and gas, power, petrochemicals, metals, agriculture and shipping. S&P Global Platts is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, co

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