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agenda21 Digital
,
London, Greater London
Media Account Executive
Overview
Job Description
ABOUT US agenda21 is an award winning, successful digital marketing agency based in Soho, London. We have grown year-on-year and are proud to work with clients including The AA, Vodafone, Air New Zealand, Cath Kidston, Avon, Macmillan & Equifax. We want to do the best work in the market and add value to our clients' businesses. We are now a 60 strong agency made up of five core teams: Client Services, Digital Media, PPC, SEO, and Ad Operations. Last year we split our business up in to client villages to ensure the work we do is centred around our client's requirements, rather than just channel specific - in line with what clients are asking for. We believe in always exploring what's possible and what's relevant, so we always do the right thing for our clients and our staff. We like to fit roles to people, not the other way around. Being an agile & nimble agency, staff development is based upon individual's strengths and aspirations. We see this as a key strength & reason behind our people being seen as some of the most progressive in the market. Equally we want people who are adaptable - as changing technology continues to impact what we do in different ways, we all need to adapt. People do great work when they feel challenged and we like challenging ourselves as often as we can - if you want a job where repetition, over stated job titles, or a narrow job spec floats your boat then we're not for you. ABOUT THE ROLE The Account Executive provides support to the Media teams in being responsible for the implementation of Paid Media (including PPC and Social) campaigns across their client portfolio. This involves all aspects of campaigns including data collection, reporting, analysis, campaign management and wider account management. This is is a key role to ensure the campaign achieves its KPIs and that the clients are kept happy, with their expectations managed. This role is perfect for someone starting out in media who wants to develop skills across a range of disciplines. RESPONSIBILITIES Campaign Creation and Monitoring * Paid media partner research and media plan recommendations based on client KPIs * Set up relevant campaign settings, tracking of campaign elements etc * Accurately monitoring campaign performance and budget pacing, highlighting any fluctuations and providing suggestions * Working closely with the Client Servicing team on sharing campaign updates * Work through any account issues, in close liaison with the Account Manager, publishers and internal teams * Keyword research, refinement and selection for PPC campaigns using above tools * Creative ad copy writing Optimisation & Analysis * Deliver in depth analysis to understand performance beyond top line metrics, suggesting ideas and driving innovation * Completion of competitor analysis to inform campaign planning * Campaign optimisations and tests with attention to detail and accuracy Reporting & Forecasting and Budget Management * Regular and adhoc report generation at keyword landing page, ad copy etc level * Providing key insights into performance in reporting commentary * Manage bidding strategies across accounts and ensure activity spends to budget * Budget pacing and all aspects of budget management are adhered to - to ensure campaigns spent to budget Requirements ABOUT YOU Ideally, you'll have the following skills: * Data-driven background (mathematical, analytical, digital, economy or financial) * An understanding of digital advertising and search engines with a keen interest to further this into practical experience * Analytically-minded and confident manipulating raw data for analysis to identify trends and insights * Excellent attention to detail and quality assurance * Excellent analytical and creative problem-solving skills * Working knowledge of Microsoft Office portfolio Benefits WHAT YOU'LL GET You will work across some of the UK's best-known brands * Ongoing career progression initiatives * Cross channel exposure * 1 paid day per year to work with the charity of your choosing * Free breakfast, drinks, and fruit * Social Events * Company pension and health insurance * Team-building events * Attending conferences and training sessions