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QVC
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London, Greater London
Retention Marketing Specialist
Overview
Job Description
QVC is so much more than a retailer. It's a broadcast network. It's an ecommerce leader. And it's a great place to work! Come discover why QVC is like no other business in the world. Be part of a team that's reimagining shopping, entertainment and social as one. Job Description Details Due to growth and investment in Performance and Retention Marketing here at QVC, we're looking for a Retention Marketing Specialist to join our growing team, based in our commerce and media centre in Chiswick Park, West London. You will be an expert in your field, developing engaging campaigns to retain new and existing customers. You will work closely with our Performance Specialists and Digital Store teams to drive progress and grow an increasingly loyal customer base. In this role you will be responsible for: * Developing, planning, executing and controlling Retention Marketing Activities within a key area of the Customer Life Stage (Lead Generation, New Name Retention, Loyalty / Existing Customer Retention, Churn Prevention & Reactivation) * Developing weekly and monthly goals within a key area (Lead Generation, Data Capture, New Name Retention, Existing Customer Retention, Churn Prevention and Reactivation) and set up campaigns to drive and improve results on an ongoing basis. * Driving insights to deliver new areas of opportunity for the business * Creating Campaigns to engage and retain customers Skills Knowledge and Experience: * Experience in Retention Marketing both digital and direct. * Proven success in driving profitable sales and customer development. * Very good technical knowledge Retention Marketing Tools (e.g. Campaign Management Tools, Marketing Automation, Machine Learning) * Strong analytical skills as well as the ability to present complex issues in a customizable way * Proven ability to work on different levels up to executive level and to work in an international environment with teams in different markets * Strong experience in translating data insights into clear actions and having the capability to convince and engage other stakeholders About QVC, Inc QVC, Inc., exceeds the expectations of everyone we touch by delivering the joy of discovery through the power of relationships. Every day, in nine countries, QVC engages millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics and jewelry. Along the way, we connect shoppers to interesting personalities, engaging stories, and award winning customer service. Based in West Chester, Pa. and founded in 1986, QVC has more than 17,000 employees and has retail operations in the U.S., Japan, Germany, United Kingdom, Italy, France, and through a joint venture in China. Worldwide, QVC engages shoppers on 14 broadcast networks reaching approximately 370 million homes, seven websites, and 220 social pages. Visit corporate.qvc.com to learn more. QVC, Inc., is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ : QRTEA, QRTEB), which includes QVC, HSN, zulily and the Cornerstone brands (collectively, "Qurate Retail Group"), as well as other minority investments. Qurate Retail Group believes in a third way to shop -- beyond transactional ecommerce or traditional brick-and-mortar stores -- and is #1 in video commerce,#3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer). For more information, visit www.qurateretailgroup.com. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc. EEO As an equal opportunity employer, Qurate Retail Group is committed to a diverse workforce and is also committed to a barrier-free employment process. In order to ensure reasonable accommodations for individuals pursuant to applicable law, individuals that require accommodation in the job application process for a posted position may contact us at CareersUS@QVC.com for assistance. Click Apply and log in with your existing account or create an account. This will allow you to check the status of your application at any time and receive the most up to date communications from our Talent Acquisition team.