Temporary Senior Manager, Brand and Marketing Media

Kate Spade & Company ,
London, Greater London
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Job Description

Temporary Senior Manager, Brand and Marketing Media Kate Spade London, LND, GB since our launch in 1993 with a collection of six essential handbags, kate spade new york has always stood for optimistic femininity. today, our brand is a global life and style house with handbags, ready-to-wear, jewelry, footwear, gifts, home decor and more. polished ease, thoughtful details and a modern, sophisticated use of color-kate spade new york's founding principles define a unique style synonymous with joy. under the vision of creative director nicola glass, we continue to celebrate confident women with a youthful spirit. kate spade new york is part of the tapestry house of brands. . Essential Duties and Responsibilities: + Partner with the Senior Director of Marketing to strategically plan and oversee annual media planning and buying Kate Spade Europe. + Manages and liaises with local media partners and agencies to execute strategic plans, including booking digital, OOH and print media. + Supports the Senior Director of Marketing to identify and develop opportunities that create key 'moments' aligned with brand vision and strategy. + Coordinates marketing needs with Creative Services partners in NY for all brand collateral including major Fashion campaigns, seasonal marketing initiatives, and relevant local programs. + Is able to identify digital and social opportunities for European and partners with PR team to ensure consistent brand messaging and approach. + Manage relationships with partner website teams and explore and maximize opportunities for Coach stand-out + Work in partnership NY corporate digital team to leverage Facebook and twitter geo-targeting + Monthly reporting for each website and email campaign by market + Work with the Global digital team on global initiatives and be able to adapt & apply for the European market. + Manage in partnership with the Global digital team an influencer strategy for Europe, managing strategy and budget for this initiative. + Be responsible for all social media activity for Kate Spade Europe, this will include localized posting on FB, social media advertising both for trade & brand executions. + Ensuring Kate Spade Europe has all social media assets needed to achieve KPI's in market. + Responsibility for both the media, brand and digital budget. The accomplished individual will possess: + Demonstrated marketing experience and a clear track record of managing media buying/planning + Creative problem solver with strategic thinking skills and strong business acumen + Ability to make prudent decisions under pressure and deadlines + Ability to travel on an ad hoc basis throughout the year + Ability to build effective partnerships and interact successfully with diverse individuals at all levels + Knowledge of the fashion or accessories luxury goods market + Experience of working with a global company/brand + Experience supporting the European market + strategically plan & oversee the execution of a cross-channel media plan. + Be responsible for driving brand awareness across the business. + plan, oversee & implement annual social media campaigns both driving brand & traffic + lead brand projects such as new store launches, research initiatives, key brand moments across the year. Requirements: + Ideally 3 -5 years experience in a Marketing role + Experience working in the European market, preferably in a luxury retail environment + Excellent organization with the ability to manage time and prioritize workload + Ability to think, plan, and manage strategically and analytically + Creative problem solver with strategic thinking skills and strong business acumen + Strong written and verbal presentation skills + Ability to effectively meet deadlines + Ability to make prudent decisions under pressure and deadlines + Ability to travel on an ad hoc basis throughout the year + Ability to build effective partnerships and interact successfully with diverse individuals at all levels + Knowledge of the fashion or accessories luxury goods market + Experience of working in a satellite office as part of a global company/brand + Experience supporting the European market Skills and abilities required: + Ability to communicate effectively from a distance (phone and email), in person/1:1, and in group situations + Dynamic presence with business partners at all levels with the ability to flex communication style + Exceptional follow-up and organizational skills + Adaptable to a fast-paced environment with tight deadlines + Comfortable navigating ambiguity kate spade new york is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. all employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. these decisions are made without regard to age, sex,

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