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Emphirerecruitment
,
London, Greater London
Product Marketing Manager
Overview
Job Description
You will be instrumental in developing an insight-led innovation roadmap for the business and shaping the marketing strategy for new products and features we are developing for our customers. Reporting to the Research & Strategy lead, you will use your research skills to help identify fresh opportunities for our client and make recommendations on how to evolve our product offering to meet changing customer needs. Serving as liaison between product, engineering and marketing teams, you will develop a go-to-market strategy and product-level marketing plan, that is reflective of the audience insight underpinning the opportunity. You will support the campaigns team with recommendations on product proposition, target audience and campaign strategy. Closing the product cycle, you will be responsible for overseeing product marketing performance and implementing lessons learnt. The role 1. Scoping and Research o Triangulation of Voice of the Customer, customer understanding and market and competitor intelligence to identify opportunities for product innovation and growth o Providing insight on wider market landscape and competitor innovation o Supporting on product related consumer research o Developing strong understanding of our diverse, global audience and our customers' needs and expectations, to shape marketing strategy, and help strengthen insight across the business o Inform wider market positioning of our client in key send and receive markets 2. Strategy development and marketing planning o Collaborating closely with product and engineering teams on launch and implementation plans o Writing marketing strategy and launch plans for new product propositions o Making recommendations on customer propositions and messaging o Defining target audience and provide profiling information to inform marketing approach o Making recommendations on targeting and channel strategy o Overseeing campaign delivery, working closely with the campaign and CRM teams o Assessing risks and market threats impacting product and campaign performance 3. Measurement and reporting o Measuring and monitoring campaign performance across a variety of channels (e.g. social media, online, ATL, BTL, events, etc), working closely with the research, analytics and online marketing teams o Set, measure and report on key performance indicators for product campaigns and offer evidence-based recommendations for improvement o Producing impactful and insightful exec-ready reports on performance, effectiveness and optimization, at product and campaign level Requirements A marketing all-rounder who understands all stages of marketing planning and delivery, and can handle a varied and wide-ranging remit A self-starter who takes initiative and is comfortable working independently Someone who thrives in a fast-paced, dynamic environment Able to deliver high quality outputs consistently A strategic thinker, with strong analytical capabilities Able to distil complex information into clear recommendations Eager to learn, grow and gain new skills Comfortable working with a wide range of stakeholders, in the UK and globally Minimum 5+ years' experience in marketing, with a focus on but not limited to digital channels Strong experience in developing marketing strategy for digital products/services Strong commercial acumen and basic understanding of product / dynamic pricing Experience in leading workstreams and managing cross-business project teams At least basic knowledge of Google Analytics and social media analytics Experience in market and competitor analysis, desk research, and/or market research Solid reporting and presentation skills, ideally some experience with Tableau A strong academic background, ideally in a role related field e.g. business, marketing, economics Sector experience in financial services, technology or international services field is an advantage