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Fife College
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Dunfermline, Fife
Digital Marketing Lead
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Contract Type: Permanent |
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Salary: £31,800 - £35,466 per annum |
Overview
Digital Marketing Lead £31,800 - £35,466 per annum Permanent Dunfermline Campus 35 hours per week Fife College is looking to appoint a talented, forward-thinking, enthusiastic Digital Marketing Lead to join its Marketing and PR team. The role As Digital Marketing Lead you’ll be a key player in working proactively across the organisation to develop, implement and evaluate the College’s digital marketing strategy and plans, ensuring their alignment to the College’s strategy and objectives. This will include managing a small team to look after: website look and feel; website navigation and user experience; SEO; PPC, Google AdWords and programmatic remarketing; social media strategy and purposeful following; rich engagement content; video production and infographics; traffic driving lead generation funnels and associated digital metrics. You’ll have: A qualification at SCQF Level 9 or equivalent in a Communications related subject A proven track record of success in developing digital marketing capabilities across web, social, email, optimisation and paid media channels Experience in dealing with content management systems, web platforms and user experience journeys Experience of conducting PPC and Google AdWords campaigns and re-marketing initiatives. Knowledge of SEO, enhancing the UX experience, increasing site traffic and monitoring site performance Experience of developing a social media strategy to maximise the effectiveness of each platform and increase the number of followers It’d be great if you also have: Experience of working within an FE or HE environment Experience of working in a public sector organisation Experience of developing and implementing digital marketing plans in an FE or HE environment Method of applying is by fully completed application form. Further information and to apply for the position please visit our jobsite. Our Human Resources Team are available to answer any questions you may have about any of our vacancies. Contact the team. Closing date for this position is 1700 hours on Thursday 2 April 2020.