PPC Executive

s1 are on the lookout for a skilled PPC Executive to join our Marketing Team in Glasgow and lead the performance marketing activity for our digital verticals – recruitment, property and motors. Working alongside our Marketing Managers, you’ll be tasked with delivering our digital marketing strategy, creating, analysing, optimising and reporting on performance marketing campaigns, primarily using Google AdWords, Bing and affiliates, with a focus being on improving efficiency, CTR and CPA. To be successful in this role, you should have experience operating as a PPC Executive in a similar-sized in-house team or successful digital marketing agency. This is a key hire within our marketing function, so would suit someone who is looking to step into a more senior role. You’ll need to have strong commercial acumen and be confident in planning and executing future digital strategies with the help of the wider marketing team. Performance marketing is a core function of our marketing, so you’ll be expected to manage a sizable budget and provide detailed regular reporting on spend, traffic, conversions, and ROI. You should have solid digital marketing experience, primarily PPC with the ability to run regular ad copy and run AB/CRO test. You should have a good understanding of Google Analytics, Omniture and other web analytic packages. Experience of Tag Management using Tealium, and granular performance reporting is also required. In return, we offer a competitive base salary, industry-leading development and progression opportunities, generous company benefits, a fun working environment and the opportunity to work on some of Scotland's best-known digital brands.