CRM Executive

Established in 1969, The Original Factory Shop brings big brands at bargain prices to your local high street. With stores nationwide, our colleagues work as one team and always have fun to bring our customers the thrill of a bargain. We care about our customers and colleagues and strive to get the job done; brilliantly to bringing you best big brands with up to 70% off across fashion, beauty, home & more. We currently have an exciting opportunity for a CRM Executive to join our Marketing team. Our marketing teams prides themselves on their customer focused and heart of the community mindset The ideal candidate for this role will be someone equally customer-centric and passionate about everything they do. This position is for a 12 month fixed term contract. Reporting into the Head of CRM and Customer you will be responsible for: Managing and executing of the CRM email programme Take ownership over the email content calendar Develop and brief creative concepts to the design team Ensure the email layout and information is correct and all content is accurate Build customer emails Analyse and report on customer campaigns against set targets Work closely with the CRM agency to ensure the correct audience is being targeted Identify and select target groups for campaign initiatives and create a plan to ensure optimal customer engagement Work closely with the commercial team to promote the right product to the right people and the right time in line with the marketing content plan Work with the retail team to deliver a more localised email programme. What we are looking for: Proven track record within a CRM marketing role Experience working within a B2C environment Previous experience using CRM platforms Experience using HTML, Microsoft Excel and PowerPoint Analytical mindset A creative flair and a commercial awareness An understanding of direct marketing on consumer behaviour and how to drive engagement Willing/ability to work flexibly Benefits of The Original Factory Shop: 25 days holiday plus Bank Holidays Birthday day off Colleague discount from your first day Contributory pension scheme Employee Assistance Programme Free life insurance Please click Apply to start your application. For more information about The Original Factory Shop, please go to our website at: www.tofscareers.com The Original Factory Shop is committed to equal opportunities and it welcomes applications from all who believe they fit the essential requirements of the job. This job was originally posted as www.totaljobs.com/job/89753207