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SOS Recruitment
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Birmingham, West Midlands
Polish Speaking Business Development Manager - Midlands
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Job Type: Full-time |
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Salary: £19,000 per annum |
Overview
Position: Business Manager - Midlands Salary £19,000 - £26,000 commission Overall Job Purpose: The role is responsible for delivery of lead generation and local marketing activity to support ongoing business growth aspirations and build awareness of the business in local communities. The role holder will co-ordinate the relationship between marketing and branches, identifying best practices and areas for development and working across all organisations business areas to drive improvements in performance. Establish relationships with key branch staff and senior management so that they see the role holder as the go to person to develop marketing campaigns and activity Monitor and report on branch activity that is working and that is not, and act as the eyes and ears of the marketing team within the branch network. Ensure all local marketing activity and materials reach the standards that our clients expect from the organisation. Maintain high levels of enthusiasm and belief in the value that marketing activity can add to the branches. Ensure that all activity has a clear purpose and business need / benefit and measure and report on these on an ongoing basis. Key accountability: Develop clear and concise marketing plans for new branches for the first 2 years up to and after a branch launch, including local market analysis to identify key opportunities, competition and threats Identify and develop plans, with support of senior management, to help drive incremental activity in branches that are behind their own growth aspirations. Develop and deliver a comprehensive programme of local and national events, attending these with the support of the appropriate branch team members. Identify requirements for local branch marketing items and work with brand and communications team to deliver these. Support marketing activity for newly acquired businesses to help integrate these into the broader organisations business. Provide leadership for marketing initiatives delivered at branch level, acting as the project manager to ensure developments are delivered on time, to budget and that they deliver on business case objectives. Evaluate all activity, including local sponsorship and marketing against the following criteria. Delivers incremental awareness of the organisation as an Insurance broker and a provider of car insurance, home insurance and van insurance in local areas around branches. Delivers incremental sales, with a clearly accountable CPA. Develop and deliver a comprehensive programme of local advertising, co-coordinating between the branches and media buying agencies. Develop a how-to guide to assist all branches with local marketing and sponsorship activity, utilising case studies of best practice and providing template materials to allow branches to take on and deliver the activity themselves. Manage branch delivery marketing plans and activity within the agreed budget. Critical success factors / measures of success All marketing activity delivered on time and to the standards expected by the organisation's clients. All activity plans are regularly updated and reported on. Strong relationships are in place, and positive feedback is forthcoming from key stakeholders on the impact on business and enthusiasm of delivery of the role holder. Branch marketing activity delivered at or below budgeted cost. Branch awareness tracking at supported branches increases over time, measured through local awareness surveys. Local marketing activity as a % of total sales increases over time. Requirements Proven experience of planning / delivering marketing activity at local and national level. Understanding of Insurance marketing and sales distribution including the UK competitive landscape and potential strategies for growth. Highly energetic and driven - able to work with people and get them to follow and deliver for you even when you are not their direct line manager. Negotiating skills to deliver events activity and sponsorship that deliver best Return on Investment. Willingness to travel across the network to support branches when required.