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Beringer Tame
,
Leicester, Leicestershire
Senior PPC Manager
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Salary: £55,000 per annum |
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Overview
This retailer have had a magnificent journey over the last few years, it's a stretch to think of a multichannel retailer that have performed better in terms of product range, price point and joined up shopping experience. A walk around their digital team feels less like a stroll around a retailer and more like a scale-up dotcom, which is essentially what they are. As senior PPC Manager you'll be a key player in the digital marketing team, you must have solid PPC experience; Google Shopping and retail is also going to be a real benefit in this job. Key responsibilities: Strategy: Develop a search strategy that will underpin profitable growth in all categories Optimisation: Drive efficiency gains, focused on the tech-side of automation Data-driven decisions: Use data to support and inform decisions (audiences, bidding, shopping feeds, etc.) Testing: Implement a testing roadmap that highlights the opportunity for efficiency gains and understanding the incrementality of channel performance. Thoroughly test bidding methodologies, identifying and driving successful approaches Multichannel performance: Measure the impact of PPC performance across digital marketing channels and in-store Budget management: Owning the multimillion pound PPC budget and delivery against forecast. Maximising returns and how to convincingly build the case for increasing budgets to capture profitable demand Best-in-class programme: Ensuring the PPC programme is best in class in terms of tech, toolkit, resource etc This is a contract role but could easily turn into a permanent Performance Marketing manager role.