Customer Insights Manager (6 Month FTC)

We have a new opportunity to join Emerald Publishing on a 6 month fixed term contract as our Customer Insight Manager. Who Are Emerald: Emerald Publishing is a global publisher linking research and practice. Founded in 1967 to champion new ideas that advance research and practice. Today, we continue to nurture fresh thinking in applied fields where we feel we can make a real difference. We publish over 300 journals, more than 2,500 books and over 1,500 case studies, via our dedicated research platform. Part of Emerald Group, a global learning organisation with a presence in 130 countries worldwide, bringing together Emerald Publishing and Emerald Works. With our roots in publishing, and bringing research to life, our learning solutions provide learners with the insight and tools they need to improve performance and excel in the workplace. The Role & Team: As part of a diverse & multi-talented marketing department & brand team, this role is responsible for analysing and providing customer insights to help decision making and inform new products, marketing campaigns and strategies. This is a focused and analytical role that shines a light on key insights to enable Emerald to be a market leading innovative challenger brand. What You’ll Be Doing: The key focus of this role is analysing & creating customer insights and sharing these with the business in a meaningful way. This includes: Tracking KPIs around customer loyalty & advocacy (NPS tracking), as well as brand metrics to establish how well our brand values resonate with our communities. Identifying and describing clearly defined market and customer segments, shining a light on the commercial opportunities, customer needs, attitudes and motivations Bringing customer needs to life in a compelling & engaging way - thinking creatively about how to engage stakeholders in a way that puts insights at the heart of the customer value proposition and their decision making. Presenting key findings to the business in a clear, credible and easy to follow way Creating a central repository of internal & external insights that is easy to access. Developing strong relationships with external agencies to enrich thinking Who We’re looking For: Do you have practical experience in market research techniques, data analysis and customer segmentation? Do you have a strong understanding of brand and marketing strategy & techniques? Can you present data in an insightful, easy to follow way, bringing together disparate pieces of information to present a clear picture. We’re looking for an individual who can analyse brand & customer data, create insights and share this with the business in an impactful way, informing new products and marketing strategies. Please apply ASAP as interviews may commence before the closing date What’s In It For You: At Emerald, we value our people. Becoming a part of our team means you’ll join a trusting and flexible environment with numerous opportunities to progress your career, as well as access to professional development and the opportunity to learn new skills. You’ll receive a wide range of benefits, such as flexible working and working from home, up to 20% performance bonus, 6% pension contribution, a generous holiday allowance, life assurance and various benefits aimed at supporting your wellbeing and work-life balance. Based at our head office in Bingley, you’ll also have access to a newly refurbished café, staff lounge, wellbeing room, free onsite gym, and as sponsors of Headingley Stadium you can receive free tickets to selected Rugby and Cricket matches.