Digital Analytics and Insight Manager

EMR ,
Hounslow, Greater London
More Details
Job Type: Full-time
Salary: £60,000 per annum

Overview

Working for a large FMCG company based in Chiswick reporting to the head of E-Commerce, you will lead the web analytics and insight function through their next stage of digital transformation. You will have a strong understanding of conversion optimisation, how to evaluate and improve customer journeys across multiple sites and have proven experience turning insight into commercial actions. With strong employee retention, a generous bonus scheme, genuine room for growth and promotion, this business has a people centric approach and prides its self on making sure their employees enjoy coming to work. Role Responsibility: Lead all digital insights strategy, drive improvements throughout user experience and use analytics to make commercial decisions across the eCommerce platforms Analyse results through all marketing and buying channels and make commercial suggestions on how to increase ROI's on campaigns. Work closely with the Digital Marketing team, E-com trading team and and wider brand and insights teams to provide valuable recommendations based of your expert analysis on how to drive conversion rates. Develop web testing strategies and implement the testing process. Use you expertise to make recommendations on customer journy improvements. You Will have: Strong experience in digital/eCommerce analytics Strong working knowledge of Google Analytics Ideally working knowledge of Power BI Have experience running testing

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