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Recruiterlink Limited
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Manchester, Greater Manchester
PPC Manager
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Job Type: Full-time |
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Salary: £40,000 per annum |
Overview
PPC Manager £40,000 - £60,000 DOE Manchester City Centre We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimisation (SEO.) You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.) Responsibilities: Participate in forming effective paid search strategies Launch and optimise various PPC campaigns Oversee accounts on search platforms (e.g. Google AdWords, Bing) Be involved in keyword selection and audience targeting Monitor budget and adjust bids to gain better ROI Track KPIs to assess performance and pinpoint issues Produce reports for management (e.g. dashboards) Write attractive and concise copy for adverts Suggest and develop new campaigns across multiple channels Maintain partnerships with PPC ad platforms and vendors Find ways to reduce risk of click fraud Keep abreast of PPC and SEM trends Requirements: Proven experience as a PPC Manager or Digital Marketing Specialist Experience in data analysis and reporting Knowledge of SEO and digital marketing concepts Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.) Understanding of HTML and XML is a plus but not essential Proficient in MS Office (particularly Excel) Excellent communication skills Analytical thinking with strong math skills BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus By applying for this role you accept the Jobzooma terms and conditions that can be found on our website and agree to receive email notification of other suitable jobs