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Jam Management Consultancy Limited T/A JAM RECRUITMENT
,
London, Greater London
Product Marketing Executive -40-50k
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Job Type: Full-time |
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Salary: £40,000 per annum |
Overview
Product Marketing Executive required for an award winning Technology Company. High intensity role, learning and developing, empowering, and working with people who are on top of their game. As an Product Marketing Executive, you will have a University Degree, with a 2:1 or above, and maybe hold a Marketing qualification such as a CIM. Product Marketing Executive - The Challenge Work closely with Product Management to effectively promote product-related news internally and assist in creating mock-ups for product development. Manage and execute monthly product updates in the form of email campaigns and webinars to customers across all regions. Maintain and deliver up to date roadmap documents and slideware on a quarterly basis, including appropriately distributing this information to customers who have signed an NDA. Ensure regular and meaningful product-related news is published to the relevant customers. Manage the preparation, execution and distribution of regular product webinars, in order to increase our contact database and prompt increased numbers of enquiries. Generate feedback from customers about the product to gain key insights and assist continuous improvements and product developments. Analyse campaign performance for product updates and continually perform testing to generate higher interaction rates. Campaign Implementation Conduct regular research on the industry to gain further insights and monitor trends. Propose campaign strategies that will deliver enquiries across all regions. Plan individual campaigns, informing your approach through data analysis. Deliver campaigns (through a range of channels) on time and within budget. Generate increasing numbers of enquiries by continuously refining marketing approach. Project manage campaigns from beginning to end to ensure they meet the target objectives. Conduct regular research on the industry to gain further insights and monitor trends. Propose campaign strategies that will deliver enquiries across all regions. Plan individual campaigns, informing your approach through data analysis. Deliver campaigns (through a range of channels) on time and within budget. Generate increasing numbers of enquiries by continuously refining marketing approach. Project manage campaigns from beginning to end to ensure they meet the target objectives. Partner Marketing Assist in developing relationships with partners globally, including taking part in regular meetings/calls with identified partners. Manage the joint budgets with partners and work alongside the partner and Marketing Director to optimise spending and maximise ROI. Propose, plan and help to execute co-sponsored campaigns, events and content pieces with partners. Create co-branded marketing materials and templates for use by identified partners .