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JBCCONNECT LIMITED
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London, Greater London
Customer Insight Brand - Premium Fashion Brand - London
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Job Type: Full-time |
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Overview
This is an amazing opportunity to progress your career within a premium Fashion Brand and to be at the forefront in helping to design and shape customer strategy As our Customer Insight Manager you will be responsible for carrying out accurate and statistically robust customer analysis, answering key questions and helping define customer strategy for the business by understanding customer behaviour and analyse business issues. Responsibilities : • Manage end to end insight projects including both primary research (customer feedback, NPS) and customer analytics • Develop and maintain customer metrics, to understand long term customer behaviour, lifecycle, and segments using multiple data sources • Translate results of customer analysis into recommendations for key stakeholders, allowing them to plan activities to achieve a more valuable customer base • Follow insight processes to ensure that analysis is properly planned to answer questions and prioritise work in line with business need, managing deadlines ensuring resulting insight is actionable and shared with all relevant stakeholders • Work collaboratively with stakeholders, to understand their issues, translate them into insight briefs, and use the results to shape their strategy • Turn data and insights into presentations with a clear narrative • Work with Email specialist in the creation of segmentations and predictive models that might increase our insight, and further allow us to personalise our activit • Advise on any insight/data related activity e.g. test and learn planning, creation of feeds for triggered campaigns etc. You will have the following skills and experience: • Retail/eCommerce Experience • Experience in breaking complex results into digestible visualisations • Solid hands-on experience in a data analyst role or equivalent is essential • Experience working with data from multiple sources i.e. transactional, web analytics, survey data etc. • We are looking for someone with technical skills in, Tableau, Google Analytics, Hitwise, Kantar, Advanced SQL, GA Implementation knowledge, Google Big Query and Python/R (or similar) • Experience working with a A/B testing platform • An excellent grasp on statistics (eg significance testing • An understanding of analytics tag management The Brand offer an excellent salary and benefit package coupled with the opportunity to help define customer strategy. Strong career path