Digital Marketing Manager - Global Health organisation, £48K-55K - Flexible working hours

Escape Hatch ,
Worthing, West Sussex
More Details
Job Type: Full-time
Salary: £48,000 per annum

Overview

Are you an experienced and passionate Digital Marketeer? Do you have Brand Management experience in a B2B sector? Our client is looking for someone who can head up their digital offering working within the health sector. The role will maximise the opportunity that the business has via its global first mover leadership position in digital health with its digital platform, a free resource that proactively collects patient reported outcomes over three years following surgery. This platform is critical to validating the companie’s superior visual outcomes and create an insight driven additional service component to other parts of the business. The screening and investigation of other digital health applications relevant to the business model will be key along with a strong contribution to all ongoing and future digital health initiatives is expected. As the Digital Marketing Manager, you will lead the development of marketing strategies and the implementation of action plans for the platform world-wide. Alongside, you will build effective relationships with Key Customers and internal stakeholders to harness their cooperation and engagement in developing these initiatives which will include further development of the product. Key Activities: Lead the development and implementation of the global marketing plan: strategies and tactical plans for the product and any other future digital activities. Champion the product to ensure that planned tactical plans are fully implemented in the field, world-wide. Manage brand identity across all media, material and sales channels Build effective working relationships especially with Sales Teams, Science Team and IT in facilitating continuous improvement and expansion of the companie’s digital health programmes. Ensure IT provider is delivering to agreed service levels. Daily communication with developers Development of feature pipeline. Project Management of development (client side) including specification writing and testing. Involvement in Planning and Coordination of the publication of outcomes data from the product with the Science Team. Manage budget in line with approved annual business plan. Experience required: Several years strong digital experience B2B marketing Brand Management experience in a B2B sector - healthcare a plus but not essential Track record of working closely with sales teams Experience launching new products and managing product life cycles. Able to comprehend and interpret data Hands on self-starter

People also viewed