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Jamie Miller Marketing Recruitment
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London, Greater London
Product Marketing Manager
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Job Type: Full-time |
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Salary: £45,000 per annum |
Overview
We are working with an innovative tech company based in London who are looking for a Product Marketing Manager. THE ROLE OF PRODUCT MARKETING MANAGER: - Working hand-in-hand with product managers to understand user needs and craft and refine the messaging framework and user stories that will drive product-focused content. - Translating this user understanding into enriched buyer and user personas to continuously improve the go-to-market strategy. - Creating product-focused content optimised for these personas, including: -Sales decks - Website copy - Demand generation content (including social content, webinars, and white papers) - Product user guides and training videos - Owning all the marketing activities related to each product release or new product launch. - Owning relationships with industry analysts (e.g. Forrester, Gartner), working with them to ensure that they understand capabilities. - Get feedback on which product messages resonate best, and refine the materials accordingly. - Create client success stories and testimonials that can be used as marketing collateral. - Owning the competitive intelligence function, creating regular competitive updates for teams, as well as competitor-focused sales enablement content as needed. - Working with the Director of Communications to create media stories related to the product when appropriate. THE IDEAL CANDIDATE FOR THE PRODUCT MARKETING MANAGER: - Experience in a B2B product marketing role—ideally either marketing a machine learning product or marketing a product to the financial services sector. - Strong written and verbal communication skills. You’re a great writer who’s comfortable creating client-ready material across multiple formats. - A client orientation. You are able to understand what clients value and how they make decisions, and to communicate with them in a personal, engaging way. - An understanding of, and demonstrable interest in, machine learning.