Social Media & Marketing Executive - Paid Social / PPC

Social Media & Marketing Executive - Paid Social / PPC Full Time Torquay, Devon Salary DOE This is an exciting opportunity for an ambitious and motivated individual with proven experience of managing social media and search advertising campaigns to join the creative team at Spoton.net. We are a national web design franchise company based in Torquay, Devon, and we’re now looking for a talented Social Media & Marketing Executive to join our fast-growing team and work across our two brands, managing and developing our online presence. In a nutshell, you’ll be supporting the marketing team to ensure the successful delivery of our digital campaigns and communications - largely through paid advertising on various social platforms and search engines. About the role The successful candidate will assist in the marketing of our two brands - Spoton.net and it’seeze - across social media to increase brand awareness, cement our credibility, and generate new leads. For Spoton.net, this will involve marketing our franchise opportunity in order to reach new business partners and promote our franchise model. For it’seeze, this will consist of marketing our web design services - offered at a local level by our business partners - to small to medium-sized companies across the UK and Ireland. Main responsibilities: - Managing multiple social media accounts across Facebook, Twitter, Instagram, LinkedIn, and any other relevant channels. This will include content generation, daily interaction, management of paid adverts, management of customer enquiries, ongoing analysis and reporting. - Setting up, managing, optimising, and reporting on paid search and display advertising campaigns across various platforms - including Google AdWords and Bing Ads. - Writing high-quality blog posts, press releases, case studies, landing pages and newsletters for our franchise brand. - Keeping up to date with the latest digital trends in order to suggest new ideas and develop and implement new strategic marketing plans. About you We are seeking a proactive, enthusiastic, and creative individual with a passion for all things social media and experience of running paid campaigns across social, search and display. You should be someone who enjoys working as part of a close-knit team; but who is also self-motivated, organised and able to work to deadlines. Perhaps you’re a qualified social media marketer looking for a new challenge, maybe you’re a recent graduate, or you could be a professional from another field wanting to start a new career - as long as you can demonstrate a talent for paid media, we’d love to hear from you. Essential skills and experience: - Experience of setting up and managing paid B2B social media campaigns on at least 2 of the following platforms: Twitter, Facebook, Instagram and LinkedIn. - Experience of planning and creating content and increasing engagement across a variety of social media channels. - Experience of setting up and managing paid search and display campaigns using Google AdWords. - Comprehensive knowledge of tracking and reporting tools - such as Google Analytics. Please supply supporting evidence of your experience of managing paid search advertising campaigns and social media accounts and advertising when applying for this role. About this vacancy This is a full-time role based at our national Head Office in Torquay. Salary will be dependent on experience. Working hours are 9am-5pm, Monday to Friday. You’ll be joining our creative, friendly team in a contemporary working environment, with an open plan office and convenient location. Benefits: - 29 days’ holiday (incl. Bank Holidays), rising with length of service. - Travel allowance policy. - Employee assistance programme. - Regular social events. - Relaxed dress code. - Genuine training and development opportunities. - All the tea and coffee you can drink. Other organisations may call this role Marketing Executive, Social Media Executive, Digital Marketing Executive, Campaign Executive, or Social Media Co-ordinator. To apply for the role of Social Media & Marketing Executive, please apply via the button shown. This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.